Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

Reclaiming Connection: The Power of In-Person Marketing in the Digital Age

September 22, 2023 - 12:00am

In an era dominated by virtual interactions and digital engagement, the enduring significance of person-to-person marketing has been a topic of much discussion. The question arises: "Is face-to-...

Trade Show Trends: A Sneak Peek into the 2023-2024 Season

September 1, 2023 - 12:00am

Trade shows, much like the world of the ever-evolving fashion industry, witness a few key trends that ripple through the exhibiting business landscape. In a landscape where originality stands...

Take the Stress Out of Trade Show Planning and Execution with a Well Executed Timeline

August 15, 2023 - 12:00am

Exhibiting at trade shows is an intricate endeavor that demands considerable time, effort, and strategic finesse. The flurry of deadlines can lead to unexpected expenses if not met, underscoring the...

Choosing the Right Opportunity: Keep Your Event Goals in Mind for a Successful Trade Show ROI

July 14, 2023 - 12:00am

In today's fast-paced business world, face-to-face interactions have retained their significance despite the rise of digital marketing strategies. Trade shows offer a unique opportunity for...

6 Cost Considerations When Planning Your Trade Show Budget

June 30, 2023 - 12:00am

Crafting an effective trade show budget lays the foundation for a successful campaign. Aligning expenses with your objectives, whether spotlighting talent for lead generation or investing in brand-...

Money-Saving Tips for Exhibitors: Maximizing Your Trade Show Budget

June 15, 2023 - 5:28pm

Learn how to maximize your trade show budget while creating an exceptional exhibit that aligns with your company's goals and objectives. Explore cost estimation, budgeting strategies, labor...

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EXHIBITORLIVE 2019 Recap: What We Learned

April 3, 2019 - 4:00pm

It has been a month since we returned from EXHIBITORLIVE 2019 in Las Vegas, Nevada. For those of you who may not know what EXHIBITORLIVE is, it is the “trade show for trade shows”, where the biggest...

How To Refresh Your Current Trade Show Booth

February 19, 2019 - 3:28pm

Marketing goals, branding, color schemes and photography change constantly. There are many ways to update, revitalize and even repurpose your existing trade show display. What are your options?

Experiential Event Marketing Displays Increase Engagement and ROI

February 7, 2019 - 9:30am

An effective display is not merely visually appealing. Experiential event concepts encourage customer interaction with your staff and products. If executed properly a modern display will influence...

Apple Rock's Amazing LED Video Panel Exhibits

January 23, 2019 - 6:04pm

The WOW factor is what it is all about on the trade show floor and Apple Rock is leading the technology wave utilizing incredible LED Video Panels integrated directly into display designs.

How To Choose A Trade Show Exhibit Builder [10 Questions]

January 9, 2019 - 12:42pm

How do you wade through the marketing noise and get a clear grasp on which of these companies is best suited for your current exhibit needs? Ask these ten questions...

6 Tips on Building a Custom Trade Show Experience

December 18, 2018 - 3:19pm

Join us for a quick 10 minute Video Blog on how to build a unique trade show exhibit, presented by our resident expert on all things "Trade Show" - our CEO, Eric Bug. ...

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