Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll thru our 31 years of expert advise or search by topic.)

Let's Rethink the Trade Show Experience

2021: Rethink Your Trade Show Experience

February 24, 2021 - 11:01am
Onward and upward! 2020 threw all of us a curve ball, but our feet remained planted. We adjusted our stance to adapt with the shift, and we kept our eye on the target. This year is your year, and...

Apple Rock Awarded Five MarCom Awards in 2020

November 19, 2020 - 12:40pm
Apple Rock Displays has once again been recognized for its creative designs, winning an award for all five custom trade show designs submitted under the Print Media | Advertising | Trade Show Exhibit...

The Hybrid Future of Events

October 8, 2020 - 5:00pm
So, what will the future of trade shows and events look like? While I wish I had a crystal ball, I will say this… it will be different! Regardless of which camp you are in, we still must plow forward...

VLOG #6: Rapid COVID Testing Program

August 12, 2020 - 11:04am
Apple Rock has been in the face-to-face marketing business for over 32 years as a custom solutions provider. Given our innate ability to help clients with their custom needs, it only made sense to...
Multi-Purpose and Effective Trade Show Exhibits

Why We Love This Island Display (and you should too!)

August 31, 2017 - 10:24am
An effectively designed island exhibit can provide a visually stunning and effective trade show presence that elevates any event marketing game to new heights. Let’s examine this custom island...
6 Trade Show Objectives and How To Achieve Them

6 Trade Show Objectives and How To Achieve Them

August 22, 2017 - 8:57am
Thorough brainstorming, research and understanding of your overall marketing strategy is key to defining the true purpose of your display. Have you clearly stated your objectives? Ask yourself these...