Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Science of Storytelling in Exhibit Design

April 8, 2024 - 11:42am

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.

Psychology of a Space: Designing Exhibits That Resonate

March 25, 2024 - 4:44pm

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

March 14, 2024 - 7:58am

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that...

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm

Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm

When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Sustainability in Custom Trade Show Exhibits: Best Practices

January 30, 2024 - 4:11pm

Learn how businesses can reduce environmental impact and position themselves as responsible industry leaders. Embrace sustainability for the future of custom trade show displays.

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Apple Rock Awarded Four MarCom Awards in 2019

October 22, 2019 - 4:28pm

Apple Rock Displays has once again been recognized for its creative designs, winning an award for all four custom trade show designs submitted under the Print Media | Advertising | Trade Show Exhibit...

Trade Show Tips: Let's Review Our Top 5 Blogs

October 17, 2019 - 4:18pm

This week we are highlighting 5 of our top 5 blogs that contain helpful, relevant tips to help you be more successful with your trade show strategies.

5 Reasons You Should Hire an Event Planner for your Corporate or Private Events

September 25, 2019 - 6:42pm

Planning a corporate event, or large private function, is very different than planning for a trade show. We have over 30 years of experience doing both. Most companies do not have the expertise or...

Innovating On The Trade Show Floor: Bringing LORD Products to Life

September 12, 2019 - 9:53am

As part of a new trade show strategy to increase engagement and leads, LORD Corporation added interactive demonstrations leveraging high-tech, interactive technology. Bringing LORD products to life...

Apple Rock Awarded Four Hermes Creative Awards

September 4, 2019 - 5:39pm

Apple Rock Displays has once again been awarded prestigious Platinum, Gold and Honorable Mention from the 2019 Hermes Creative Awards for excellence in trade show exhibit design.

Face-to-Face Events with Interactive Technology Are A Recipe for Success

August 20, 2019 - 4:13pm

One of the main reasons trade shows are still a popular method of business today is because they provide you invaluable face-to-face time with your customers and potential customers. No matter how...

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