Blog

Top 5 Questions to Consider Before You Decide to Rent

November 1, 2017 - 10:13pm
There is no doubt that Renting your next Trade Show Exhibit is one of the fastest growing trends in the Trade Show Industry. Please consider these top 5 questions before you engage your display...
Size options for trade show displays

Choosing the Right Trade Show Booth Size and Layout

October 13, 2017 - 3:51pm
There is always a display size “sweet spot” that efficiently accomplishes your marketing goals. How big should the booth be? What’s the layout? How do I make the right budget and ROI decisions? We...
Trade Show Display Audio and Video Atmospherics

Creating Atmosphere with Trade Show AV

September 28, 2017 - 3:24pm
The best themed displays tantalize the senses and the artful use of sound, lighting and video creates the perfect ambiance to effectively project your brand messaging. The affordability and...
Renting Trade Show Displays Allows for Unique Brand Marketing Events

Maximizing Event Flexibility with Display Rentals

September 21, 2017 - 9:54am
Display rentals gives you the flexibility to have unique brand experiences for every show. Keep aspects that worked in the past and implement new branding, product images and demonstrations...

Flooring: The Path to Greater ROI

December 3, 2015 - 10:34am
At most shows, you are paying for the “concrete,” which means you are responsible for the flooring to go on top. Unfortunately this is not always the first thing that is considered when designing...

The Final Steps of Trade Show Planning

December 1, 2015 - 1:23pm
As your show date comes closer, the 6 months leading up to your event require you to finalize a lot of details and orders so that the show goes as seamlessly as possible. Last month we talked about...

We Stop to Reflect and Share Our Thanks

November 25, 2015 - 8:51pm
Thanksgiving is the time of year where people pause for a moment, and reflect on what they are thankful for. We at Apple Rock followed suit and some of our employees shared what they like best about...

Holiday Gifts

November 24, 2015 - 11:06am
As the leaves start falling and the days become shorter, it’s clear that the holidays are quickly approaching. While you are always thankful for your clients, it’s a nice gesture to send along...

Sales Process On The Show Floor

November 18, 2015 - 10:59am
The trade show floor offers a prime opportunity to meet a prospective client and sell – all within the confines of the convention hall. The selling process, therefore, may be quite different from...

Start Your Install Off On The Right Foot

November 12, 2015 - 7:06am
The first person to arrive on the trade show floor is vital to starting the event off on the right foot. Ideally you want someone to arrive before your exhibit installation has begun – whether it be...