Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll thru our 31 years of expert advise or search by topic.)

Apple Rock Awarded Five MarCom Awards in 2020

November 19, 2020 - 12:40pm
Apple Rock Displays has once again been recognized for its creative designs, winning an award for all five custom trade show designs submitted under the Print Media | Advertising | Trade Show Exhibit...

The Hybrid Future of Events

October 8, 2020 - 5:00pm
So, what will the future of trade shows and events look like? While I wish I had a crystal ball, I will say this… it will be different! Regardless of which camp you are in, we still must plow forward...

VLOG #6: Rapid COVID Testing Program

August 12, 2020 - 11:04am
Apple Rock has been in the face-to-face marketing business for over 32 years as a custom solutions provider. Given our innate ability to help clients with their custom needs, it only made sense to...

Create Your Own Event

July 29, 2020 - 11:16am
Now is a great time to create your own event to stay in front of your customers. Whether it is an Open House (by appointment only), hotel meeting or full-on mobile marketing event, do what works...

Refresh Your Office. Bring In the Outside!

July 9, 2020 - 6:35pm
Actively cleaning and preparing your office for The Great Reopening is a given, but what if you also took advantage of this moment to refresh your office space and bring a little of the outside...

VLOG #5: Get Your Brand In Front of Your Customers

June 24, 2020 - 6:07pm
It is so important to stay in front of your customers, even if you can't do it in person right now. Branded promotional items (also known as SWAG) are a great way to get your brand in front of...
Trade Show Display Audio and Video Atmospherics

Creating Atmosphere with Trade Show AV

September 28, 2017 - 3:24pm
The best themed displays tantalize the senses and the artful use of sound, lighting and video creates the perfect ambiance to effectively project your brand messaging. The affordability and...
Renting Trade Show Displays Allows for Unique Brand Marketing Events

Maximizing Event Flexibility with Display Rentals

September 21, 2017 - 9:54am
Display rentals gives you the flexibility to have unique brand experiences for every show. Keep aspects that worked in the past and implement new branding, product images and demonstrations...
Multi-Purpose and Effective Trade Show Exhibits

Why We Love This Island Display (and you should too!)

August 31, 2017 - 10:24am
An effectively designed island exhibit can provide a visually stunning and effective trade show presence that elevates any event marketing game to new heights. Let’s examine this custom island...
6 Trade Show Objectives and How To Achieve Them

6 Trade Show Objectives and How To Achieve Them

August 22, 2017 - 8:57am
Thorough brainstorming, research and understanding of your overall marketing strategy is key to defining the true purpose of your display. Have you clearly stated your objectives? Ask yourself these...