Custom Trade Show Displays

Hidden costs when buying a trade show exhibit

Trade Show Exhibit Purchases: Avoiding Hidden Costs

May 15, 2017 - 3:12pm
There are many “hidden” exhibit costs and factors that must be considered in any display purchase decision. Processes, design techniques, build pricing, warranties, materials used and long-term...
Schleich Display New York Toy Fair Assembly

Schleich Time-Lapse Display Assembly Video

February 23, 2017 - 10:00am
This time-lapse video of the New York Toy Fair assembly of the Apple Rock built Schleich booth gives you a sense of the organization and planning that goes into the creation, packaging, shipping,...
visually stimulating hanging signs

Lady Gaga Obviously Loves Trade Show Displays

February 8, 2017 - 10:21am
Why and how did this half time show score a touchdown in the visual interest department? How does that relate to building an amazing booth? After all, well-executed stage, lights and A/V are really...

Enhance Your Booth With New Light Boxes

August 11, 2016 - 11:36am
The options for lighting your exhibit have come a long way in the trade show industry. From the types of lights (stem, down, up, and spot) to the types of bulbs (fluorescent, incandescent, halogen,...

Refresh A Dated Exhibit On A Budget

June 28, 2016 - 10:18am
As you start thinking about your next show, you may recall that the condition of your exhibit at the last show was…well…a little antiquated. So what do you do if your exhibit is looking tired and...
K2's Bold Design

Do Our Senses Drive Our Decisions?

September 22, 2015 - 9:23am
Today's world is driven by social media and immediate gratification, People are making quick decisions based on what they see. The Trade show floor is no different. Think of it like Pinterest in...
Fabric back wall with custom handing signs.  Designed by Apple Rock, manufactured by Optima Graphics.

Feel This! The Naked Truth About Fabric Graphics

August 12, 2015 - 3:05pm
This month Apple Rock is focusing on the importance of graphics for trade show exhibits or even corporate spaces. We have invited some of our valuable partners to share their wisdom with our audience...