Lead Generation - ROI

6 Trade Show Objectives and How To Achieve Them

6 Trade Show Objectives and How To Achieve Them

August 22, 2017 - 8:57am
Thorough brainstorming, research and understanding of your overall marketing strategy is key to defining the true purpose of your display. Have you clearly stated your objectives? Ask yourself these...

Flooring: The Path to Greater ROI

December 3, 2015 - 10:34am
At most shows, you are paying for the “concrete,” which means you are responsible for the flooring to go on top. Unfortunately this is not always the first thing that is considered when designing...

Increase Trade Show ROI by Decreasing Collateral Costs

September 9, 2014 - 9:57pm
One of the most important things an Event Manager has to keep in check is their budget. Many event managers struggle with figuring out the best way to reduce expenses and have a positive effect on...

Getting Qualified Leads

August 2, 2013 - 6:28pm
When you participate in a trade show, many types of people with different objectives will attend your booth. One of the most challenging aspects of running an exhibit and generating sales afterwards...