Lead Generation - ROI | Apple Rock Trade Show Displays

Proven Ways to Capture More Leads at Trade Shows and Conferences

May 25, 2017 - 12:13pm

Your booth staff must be given the knowledge and technology to provide the information that a potential customer will want and need. Quickly and accurately capturing their personal data for later...

Benefits of Purchasing vs Renting Conference Displays Explained

November 29, 2016 - 10:28am

Regardless of whether your exhibit is one you purchase or one you rent, it can be customized to align with your company, your brand, and your objectives and goals. Deciding whether to purchase or...

Flooring: The Path to Greater ROI

December 3, 2015 - 10:34am

At most shows, you are paying for the “concrete,” which means you are responsible for the flooring to go on top. Unfortunately this is not always the first thing that is considered when designing...

Increase Trade Show ROI by Decreasing Collateral Costs

September 9, 2014 - 9:57pm

One of the most important things an Event Manager has to keep in check is their budget. Many event managers struggle with figuring out the best way to reduce expenses and have a positive effect on...

How to Measure Trade Show Return on Investment

June 12, 2014 - 8:49am

Too often, exhibitors don’t think about ROI in the planning stage; however this step is critical to accurately assess profitability from exhibiting in a trade show. When you first identify the goals...

Getting Qualified Leads

August 2, 2013 - 6:28pm

When you participate in a trade show, many types of people with different objectives will attend your booth. One of the most challenging aspects of running an exhibit and generating sales afterwards...