Lead Generation - ROI | Apple Rock Trade Show Displays

How to Identify and Track Trade Show Goals

May 31, 2023 - 12:00am

Having definitive goals will keep you and your team on track throughout the process of designing, implementing, attending and evaluating your trade show program return on investment (ROI). It is far...

Considerations To Help Achieve Your Trade Show Objectives

February 21, 2023 - 7:57am

Whether you have an existing booth or are working with a display house to build a new one, it’s crucial for your team to understand why you are spending valuable budget dollars to exhibit at trade...

After Four Months of Live Events, what do we Know?

October 6, 2021 - 8:52am

Over the last few months, we have had staff and clients active on the show floor. So we have compiled some helpful tips from what we have learned.

Trade Show Tips: Let's Review Our Top 5 Blogs

October 17, 2019 - 4:18pm

This week we are highlighting 5 of our top 5 blogs that contain helpful, relevant tips to help you be more successful with your trade show strategies.

Innovating On The Trade Show Floor: Bringing LORD Products to Life

September 12, 2019 - 9:53am

As part of a new trade show strategy to increase engagement and leads, LORD Corporation added interactive demonstrations leveraging high-tech, interactive technology. Bringing LORD products to life...

Face-to-Face Events with Interactive Technology Are A Recipe for Success

August 20, 2019 - 4:13pm

One of the main reasons trade shows are still a popular method of business today is because they provide you invaluable face-to-face time with your customers and potential customers. No matter how...

How to Measure Trade Show ROI and ROO - Formulas and Metrics

June 15, 2017 - 11:24am

It can be stressful reporting about trade show results. Fear not! Effective metrics to quantify success include Return On Investment (ROI) and Return On Objectives (ROO). Here's how they work.....

Money Making Methods for Following Up with Trade Show Leads

May 31, 2017 - 3:29pm

Having a solid follow-up plan is one of the most important parts of your overall trade show strategy. Too often we find exhibitors don’t have the necessary sense of urgency or a well thought-out...

Proven Ways to Capture More Leads at Trade Shows and Conferences

May 25, 2017 - 12:13pm

Your booth staff must be given the knowledge and technology to provide the information that a potential customer will want and need. Quickly and accurately capturing their personal data for later...

Benefits of Purchasing vs Renting Conference Displays Explained

November 29, 2016 - 10:28am

Regardless of whether your exhibit is one you purchase or one you rent, it can be customized to align with your company, your brand, and your objectives and goals. Deciding whether to purchase or...

Flooring: The Path to Greater ROI

December 3, 2015 - 10:34am

At most shows, you are paying for the “concrete,” which means you are responsible for the flooring to go on top. Unfortunately this is not always the first thing that is considered when designing...

Increase Trade Show ROI by Decreasing Collateral Costs

September 9, 2014 - 9:57pm

One of the most important things an Event Manager has to keep in check is their budget. Many event managers struggle with figuring out the best way to reduce expenses and have a positive effect on...

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Lead Generation - ROI