Lead Generation - ROI

As part of a new trade show strategy to increase engagement and leads, LORD Corporation added interactive demonstrations leveraging high-tech, interactive technology. Bringing LORD products to life...

One of the main reasons trade shows are still a popular method of business today is because they provide you invaluable face-to-face time with your customers and potential customers. No matter how...

Thorough brainstorming, research and understanding of your overall marketing strategy is key to defining the true purpose of your display. Have you clearly stated your objectives? Ask yourself these...

Having definitive goals will keep you and your team on track throughout the process of designing, implementing, attending and evaluating your trade show program return on investment (ROI). It is far...

It can be stressful reporting about trade show results. Fear not! Effective metrics to quantify success include Return On Investment (ROI) and Return On Objectives (ROO). Here's how they work.....

Having a solid follow-up plan is one of the most important parts of your overall trade show strategy. Too often we find exhibitors don’t have the necessary sense of urgency or a well thought-out...

Your booth staff must be given the knowledge and technology to provide the information that a potential customer will want and need. Quickly and accurately capturing their personal data for later...

Regardless of whether your exhibit is one you purchase or one you rent, it can be customized to align with your company, your brand, and your objectives and goals. Deciding whether to purchase or...

At most shows, you are paying for the “concrete,” which means you are responsible for the flooring to go on top. Unfortunately this is not always the first thing that is considered when designing...