Blog

Schleich Display New York Toy Fair Assembly

Schleich Time-Lapse Display Assembly Video

February 23, 2017 - 10:00am
This time-lapse video of the New York Toy Fair assembly of the Apple Rock built Schleich booth gives you a sense of the organization and planning that goes into the creation, packaging, shipping,...
visually stimulating hanging signs

Lady Gaga Obviously Loves Trade Show Displays

February 8, 2017 - 10:21am
Why and how did this half time show score a touchdown in the visual interest department? How does that relate to building an amazing booth? After all, well-executed stage, lights and A/V are really...
Branded Environments and Conference Booth Options

14 Key Trade Show and Branded Space Components

February 1, 2017 - 2:41pm
So many moving parts! Why go to different vendors when Apple Rock is a one-stop shop for all things involved in the trade show and branded environments world? Our years of experience and in-house...
The Apple Rock Trade Show Booth Display and Branded Space Design Process Image

Design, Build, Innovate - The Apple Rock Process

January 26, 2017 - 10:50am
What is the Apple Rock Process? “Our goal is to have long term relationships with our clients. We help you understand and balance the cost of display ownership, show services and production to...
trade show hanging signs photo

Hanging Structures - More Than Just Signs

January 19, 2017 - 2:26pm
Apple Rock specializes in Hanging Structures. Towering above the trade show floor or artfully suspended aloft in retail environments, these signs and objects add depth and visibility to your display...
Trade Show and Conference Display Flooring

Display Flooring Options: Grounds for Success

January 11, 2017 - 10:44am
New flooring materials, printing capabilities and design trends have opened up an incredible array of flooring variations that can make a huge impact. The options can be overwhelming but when...
Two Story Trade Show Display Photo

Double Deck Trade Show Booth Trends in 2017

December 21, 2016 - 2:31pm
You rented that trade show space, including the vertical space above you. Why not use it? One of the hottest trade show trends heading into 2017 is the two-story or double-decker display. And...

CES Guide: Vegas To-Do's For Trade Show Fun Primary tabs

December 11, 2016 - 10:15am
We’ve done a deep dive into the Sin City scene and come up with a few must-sees across the spectrum of Vegas experiential possibilities – do you want adrenaline rushes, serene spa moments, cuisine,...
Custom Rental Display from Apple Rock photo

Top 5 Benefits of Renting a Custom Trade Show Display

November 14, 2016 - 11:58am
“Do we rent a trade show display from Apple Rock or purchase one?” There are many pros and cons for each approach and in this week’s blog we will address the myriad benefits of renting your trade...