Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm
When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Ten Event Marketing Challenges Facing Companies in 2024

January 11, 2024 - 11:52am
Dive into the top ten challenges currently shaping the world of event marketing, from technological integration to evolving audience expectations. And our solutions to help you navigate your options.
Maximizing Impact with Trade Show Display Rentals

Maximizing Impact with Trade Show Display Rentals

December 21, 2023 - 6:52am
Explore cost-effective display rentals, strategies for impactful exhibit design, technology integration, branding, and key considerations in partner selection. Maximize your impact.
Apple Rock Kopke Display

Elevating Your Brand with Trade Show Graphics

November 8, 2023 - 8:56am
Trade show signage is the canvas upon which your brand's story unfolds at critical business events. In our latest blog post, delve into the art and science of leveraging expert graphics to...
The Designer's Toolbox - First Edition - Meet The Creative Designers

The Designer’s Toolbox - First Edition

October 31, 2023 - 1:00pm
Explore the world of design at Apple Rock through the eyes of Jonathan Hackler and discover the valuable tools, resources, and creative processes that make us unique in the exhibiting industry. Join...
Innovations in Custom Trade Show Booth Strategies

Innovations in Custom Trade Show Booth Strategies

October 25, 2023 - 7:36am
Explore the latest trends in trade show booth strategies for 2024. Discover innovative concepts, technologies, and marketing tactics to stand out in a competitive trade show landscape. Learn how to...
Future of Exhibit Booth Design

The Future of Exhibit Booth Design

October 13, 2023 - 10:43am
The trade show floor and exhibit landscape are witnessing a paradigm shift. As advances in technology expand exponentially and marketing techniques evolve, what strategies should you implement to...