Trade Show Design

Trade Show Exhibit Design is an art and a science. Apple Rock offers our thoughts across a number of topics in exhibit design. 

How To Create A Themed Display Without Being Cliche'

July 9, 2017 - 11:40am
Trade show attendees are bombarded with hundreds of display booths, intrusive marketing messages and loud stimuli. The difficulty for any exhibitor comes from finding balance between conveying your...
Late starts and missed deadlines lead to increased trade show costs

How Procrastination Shatters Your Trade Show Budget

June 7, 2017 - 4:27pm
A successful trade show display booth built on a tight budget inherently depends on not rushing the process, or worse, missing deadlines that cause a cascade of costs to balloon your budget in a...
Reinvent your existing trade show exhibit

How To Refresh Your Current Trade Show Booth

May 9, 2017 - 4:28pm
Marketing goals, branding, color schemes and photography change constantly. There are many ways to update, revitalize and even repurpose your existing trade show display. What are your options?
Apple Rock wins 4 more Hermes Awards

Apple Rock Wins 4 Hermes Creative Awards

April 17, 2017 - 11:37am
Apple Rock has again been awarded prestigious Platinum, Gold and Honorable Mention 2017 Hermes Creative Awards for excellence in trade show exhibits. View photos of the winning displays here...
Apple Rock MarCom Awards

Apple Rock Wins 5 MarCom Awards

March 1, 2017 - 11:00am
Congratulations to the Apple Rock team yet again as they walked away with 5 more prestigious MarCom Awards, including a Platinum Award (highest honor), two Gold statuettes and two honorable mentions.
The Apple Rock Trade Show Booth Display and Branded Space Design Process Image

Design, Build, Innovate - The Apple Rock Process

January 26, 2017 - 10:50am
What is the Apple Rock Process? “Our goal is to have long term relationships with our clients. We help you understand and balance the cost of display ownership, show services and production to...
Two Story Trade Show Display Photo

Double Deck Trade Show Booth Trends in 2017

December 21, 2016 - 2:31pm
You rented that trade show space, including the vertical space above you. Why not use it? One of the hottest trade show trends heading into 2017 is the two-story or double-decker display. And...

Illuminating Your Brand Off The Trade Show Floor, Too!

August 23, 2016 - 3:33pm
Eye-catching backlit light boxes are not limited to your trade show display! Incorporating a creative use of back lighting into your corporate and retail spaces leaves a powerful and memorable brand...

Common Questions About Color in Trade Shows

July 20, 2016 - 9:55am
Jonathan Hackler, Apple Rock’s VP for Creative, brings exhibit booths to life by balancing color with other considerations. In this interview he shares some examples of how he addressing each client’...