Design

Trade Show Exhibit Design is an art and a science. Apple Rock offers our thoughts across a number of topics in exhibit design. 

The Apple Rock Trade Show Booth Display and Branded Space Design Process Image

Design, Build, Innovate - The Apple Rock Process

January 26, 2017 - 10:50am
What is the Apple Rock Process? “Our goal is to have long term relationships with our clients. We help you understand and balance the cost of display ownership, show services and production to...
Two Story Trade Show Display Photo

Double Deck Trade Show Booth Trends in 2017

December 21, 2016 - 2:31pm
You rented that trade show space, including the vertical space above you. Why not use it? One of the hottest trade show trends heading into 2017 is the two-story or double-decker display. And...

Illuminating Your Brand Off The Trade Show Floor, Too!

August 23, 2016 - 3:33pm
Eye-catching backlit light boxes are not limited to your trade show display! Incorporating a creative use of back lighting into your corporate and retail spaces leaves a powerful and memorable brand...

Common Questions About Color in Trade Shows

July 20, 2016 - 9:55am
Jonathan Hackler, Apple Rock’s VP for Creative, brings exhibit booths to life by balancing color with other considerations. In this interview he shares some examples of how he addressing each client’...

5 Important Elements of Trade Show Graphic Design

August 5, 2015 - 3:28pm
Graphics are a crucial part of any trade show exhibit. They can make or break your exhibit. Just like everything else in the trade show industry there are several elements involved in designing...

Your goals should drive your design

May 15, 2014 - 5:13pm
More often than not, the fundamental question “What are you trying to achieve?” hasn’t been asked. Numerous reasons abound as to why no one has asked, ranging from “It’s been done this way for years...