Trade Show Design

Trade Show Exhibit Design is an art and a science. Apple Rock offers our thoughts across a number of topics in exhibit design.

The Science of Storytelling in Exhibit Design

April 8, 2024 - 11:42am

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm

Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Future of Exhibit Booth Design

October 13, 2023 - 10:43am

The trade show floor and exhibit landscape are witnessing a paradigm shift. As advances in technology expand exponentially and marketing techniques evolve, what strategies should you implement to...

Considerations To Help Achieve Your Trade Show Objectives

February 21, 2023 - 7:57am

Whether you have an existing booth or are working with a display house to build a new one, it’s crucial for your team to understand why you are spending valuable budget dollars to exhibit at trade...

What Makes a Trade Show Booth Effective: Examples of Some of our Best (Rental) Exhibits

February 17, 2023 - 12:00am

Having an effective exhibit design is one of the most important things your company can do for your next trade show. It’s imperative that your exhibit design reflects your company’s goals and...

Printer Palooza: The Magic of Dye Sublimation & Latex Printing

January 11, 2023 - 10:27am

Apple Rock has recently invested in innovative printing technology by adding two specialized printers to its arsenal: the HP Stitch S1000 dye sublimation printer and HP R1000 Flatbed Latex Printer.

How Expedite Your Exhibit and Graphic Refresh

August 13, 2021 - 5:20pm

One of two things is probably causing you a little stress right now. You don’t know where to turn to get your exhibit materials ready for your upcoming events and/or you have waited to refresh your...

How to Avoid Exhibit Design Delays

July 21, 2021 - 11:10am

Welcome back to trade shows and live events! I want to address the elephant in the room not many people are talking about – Supply Chain Issues and Delays! I want to help you avoid any implications...

Should I Stay or Should I Go – the 2021 Trade Show Dilemma

April 16, 2021 - 5:27pm

While you are debating to go to the show or not, most likely one or more of your competitors are strategically planning to go to claim more market share, and may be taking full advantage by...

Apple Rock Awarded Five MarCom Awards in 2020

November 19, 2020 - 12:40pm

Apple Rock Displays has once again been recognized for its creative designs, winning an award for all five custom trade show designs submitted under the Print Media | Advertising | Trade Show Exhibit...

VLOG #3: Things Will Get Better. Are You Ready?

April 8, 2020 - 3:29pm

In this week's VLOG, Eric Burg shares more ideas on how to get through these tough times and take advantage of vendor capacities. Now is actually the best time to plan to be ready to hit the...

Have A Plan: 3 Things You Should Do Now

March 31, 2020 - 11:39am

Let’s fast forward a couple of months… what do you see? I see a busy freaking summer! Shows that were never there before are filling in our summer schedules, and soon enough we will have fall shows...

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Trade Show Design