Blog

How To Create A Themed Display Without Being Cliche'

July 9, 2017 - 11:40am
Trade show attendees are bombarded with hundreds of display booths, intrusive marketing messages and loud stimuli. The difficulty for any exhibitor comes from finding balance between conveying your...
Late starts and missed deadlines lead to increased trade show costs

How Procrastination Shatters Your Trade Show Budget

June 7, 2017 - 4:27pm
A successful trade show display booth built on a tight budget inherently depends on not rushing the process, or worse, missing deadlines that cause a cascade of costs to balloon your budget in a...

Common Questions About Color in Trade Shows

July 20, 2016 - 9:55am
Jonathan Hackler, Apple Rock’s VP for Creative, brings exhibit booths to life by balancing color with other considerations. In this interview he shares some examples of how he addressing each client’...
Marketing Off The Trade Show Floor

Marketing Off The Trade Show Floor

July 7, 2016 - 4:00pm
There’s no question that the trade show floor provides an incredible opportunity to market your company to a targeted demographic. But the trade show floor isn’t the only place to get in front of...

Refresh A Dated Exhibit On A Budget

June 28, 2016 - 10:18am
As you start thinking about your next show, you may recall that the condition of your exhibit at the last show was…well…a little antiquated. So what do you do if your exhibit is looking tired and...