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Maximizing Event Flexibility with Display Rentals
September 21, 2017 - 9:54am
Display rentals gives you the flexibility to have unique brand experiences for every show. Keep aspects that worked in the past and implement new branding, product images and demonstrations...
Creating the Perfect Look: 5 Critical Graphic Elements in Booth Design
September 13, 2017 - 3:02pm
A common mistake is to “slap logos on it” and be done. Use these 5 key design elements to create a custom display that extends your brand perfectly. Use your inner artist and thrive on the show...
Create A Winning Trade Show Program Timeline: Month by Month Timetables for Success
September 6, 2017 - 11:24am
Exhibiting in trade shows is time consuming and potentially confusing, especially if you don’t know where to start or what to plan for. Follow this sample timeline and fill in your dates based on...
Why We Love This Island Display (and you should too!)
August 31, 2017 - 10:24am
An effectively designed island exhibit can provide a visually stunning and effective trade show presence that elevates any event marketing game to new heights. Let’s examine this custom island...
6 Trade Show Objectives and How To Achieve Them
August 22, 2017 - 8:57am
Thorough brainstorming, research and understanding of your overall marketing strategy is key to defining the true purpose of your display. Have you clearly stated your objectives? Ask yourself these...
Best Practices for Trade Show Booth and Exhibit Graphic Design
August 17, 2017 - 9:22am
Integrating marketing assets into your trade show display design can be tricky. Learn best practices for growing your beautiful brand on the trade show floor and making the booth design process...
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Benefits of Purchasing vs Renting Conference Displays Explained
November 29, 2016 - 10:28am
Regardless of whether your exhibit is one you purchase or one you rent, it can be customized to align with your company, your brand, and your objectives and goals. Deciding whether to purchase or...
Top 6 Benefits of Renting a Custom Trade Show Display
November 14, 2016 - 11:58am
“Do we rent a trade show display from Apple Rock or purchase one?” There are many pros and cons for each approach and in this week’s blog we will address the myriad benefits of renting your trade...
Experiential Event Marketing Displays Increase Engagement and ROI
November 3, 2016 - 10:30am
An effective display is not merely visually appealing. Experiential event concepts encourage customer interaction with your staff and products. If executed properly a modern display will influence...
PACK EXPO 2016: Things To Do In Chicago At Night
October 27, 2016 - 3:01pm
Are you heading to PACK EXPO 2016 in Chicago Nov. 6-9? We wish you a profitable, productive show but all work and no play is, well, no fun. Far better to combine business and pleasure, and we’ve...
6 Reasons To Say Goodbye to Print and Hello to Digital!
October 4, 2016 - 3:07pm
Digital content is flexible, up-to-date, saves you money, and provides you with better quality leads! Say goodbye to print and hello to digital to maximize your exhibiting goals.
International Trade Shows: A Case Study
September 20, 2016 - 1:08pm
Recently, Celgard exhibited at Battery Japan, Western Japan’s largest smart energy show. Celgard, which is headquartered in the United States, chose Apple Rock as their exhibit partner because of...