Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll thru our 31 years of expert advise or search by topic.)

VLOG #6: Rapid COVID Testing Program

August 12, 2020 - 11:04am
Apple Rock has been in the face-to-face marketing business for over 32 years as a custom solutions provider. Given our innate ability to help clients with their custom needs, it only made sense to...

Create Your Own Event

July 29, 2020 - 11:16am
Now is a great time to create your own event to stay in front of your customers. Whether it is an Open House (by appointment only), hotel meeting or full-on mobile marketing event, do what works...

Refresh Your Office. Bring In the Outside!

July 9, 2020 - 6:35pm
Actively cleaning and preparing your office for The Great Reopening is a given, but what if you also took advantage of this moment to refresh your office space and bring a little of the outside...

VLOG #5: Get Your Brand In Front of Your Customers

June 24, 2020 - 6:07pm
It is so important to stay in front of your customers, even if you can't do it in person right now. Branded promotional items (also known as SWAG) are a great way to get your brand in front of...

Got Big Plans This Summer?

June 12, 2020 - 11:56am
2020 sure has thrown us a curve ball, but Summer is here, and people are craving face-to-face interactions. When the weather turns warm, and as the days get longer, people want to get outside and...

Creative Partitions for Any Business

May 28, 2020 - 10:05am
So many businesses are trying to figure out how to safely reopen and get back to work. Regardless if you are a restaurant or a corporate office, you most likely will have to make some modifications...

Get Summer Ready - Planning Outdoor Marketing Events

May 9, 2018 - 7:40pm
Outdoor events are similar to trade shows and other marketing events in many ways.  The basic guidelines for the planning and preparation for a trade show also apply to outdoor and summer activation...

Top 5 Questions to Consider Before You Decide to Rent

November 1, 2017 - 10:13pm
There is no doubt that Renting your next Trade Show Exhibit is one of the fastest growing trends in the Trade Show Industry. Please consider these top 5 questions before you engage your display...
Trade Show Display Audio and Video Atmospherics

Creating Atmosphere with Trade Show AV

September 28, 2017 - 3:24pm
The best themed displays tantalize the senses and the artful use of sound, lighting and video creates the perfect ambiance to effectively project your brand messaging. The affordability and...
Renting Trade Show Displays Allows for Unique Brand Marketing Events

Maximizing Event Flexibility with Display Rentals

September 21, 2017 - 9:54am
Display rentals gives you the flexibility to have unique brand experiences for every show. Keep aspects that worked in the past and implement new branding, product images and demonstrations...