Having definitive goals will keep you and your team on track throughout the process of designing, implementing, attending and evaluating your trade show program return on investment (ROI). It is far...
How to Identify and Track Trade Show and Conference Goals
July 19, 2017 - 11:15am
How To Create A Themed Display Without Being Cliche'
July 9, 2017 - 11:40am
Trade show attendees are bombarded with hundreds of display booths, intrusive marketing messages and loud stimuli. The difficulty for any exhibitor comes from finding balance between conveying your...
How To Choose A Trade Show Exhibit Builder [10 Questions]
June 26, 2017 - 1:42pm
How do you wade through the marketing noise and get a clear grasp on which of these companies is best suited for your current exhibit needs? Ask these ten questions...
How to Measure Trade Show ROI and ROO - Formulas and Metrics
June 15, 2017 - 11:24am
It can be stressful reporting about trade show results. Fear not! Effective metrics to quantify success include Return On Investment (ROI) and Return On Objectives (ROO). Here's how they work.....
How Procrastination Shatters Your Trade Show Budget
June 7, 2017 - 4:27pm
A successful trade show display booth built on a tight budget inherently depends on not rushing the process, or worse, missing deadlines that cause a cascade of costs to balloon your budget in a...
Money Making Methods for Following Up with Trade Show Leads
May 31, 2017 - 3:29pm
Having a solid follow-up plan is one of the most important parts of your overall trade show strategy. Too often we find exhibitors don’t have the necessary sense of urgency or a well thought-out...
Gearing Up for EXHIBITORLIVE 2016
February 10, 2016 - 12:44am
Are you gearing up for EXHIBITORLIVE 2016? In less than a month (February 28th – March 3rd), the top expo and conference for professionals in the trade show and event marketing world is taking Las...
Planning for ExhibitorLIVE - Don’t Put it Off Until the Last Minute
February 2, 2016 - 9:17pm
You have probably heard the old Proverb: “The Cobbler’s children have no shoes.” The cobbler, occupied with making shoes for the town’s feet, forgets about the ones closest to him. Sound familiar...
Why Do You Go To Trade Shows & Events?
January 27, 2016 - 3:41pm
Every once in a while, I ask myself, "Are we creatures of habit or do we have a specific strategy for why we go to the events we go to?" I have been in this business for over 28 years, and...
Event Professionals, This Event Is A MUST!
January 26, 2016 - 10:48am
If you are in sales, marketing, or events, EXHIBITORLIVE is THE show to attend in 2016. It is the industry’s highest-rated training conference, and through sessions, learning tracks, and a trade show...
ExhibitCraft, Inc. and Apple Rock Partnership Forges Forward in 2016
January 5, 2016 - 10:30am
2015 was a year of growth for us, and part of that growth was our merger with Apple Rock Display, a long time friend of ExhibitCraft. Apple Rock and ExhibitCraft Inc. are two like-minded event...
New Year’s Resolution: Lose (Exhibit) Weight
December 29, 2015 - 10:45am
According to Statistic Brain Research Institute, the #1 New Year’s resolution for 2015 was to lose weight. At the end of a trade show season, you may be looking to do the same for your exhibit. The...
