Blog

Having a solid follow-up plan is one of the most important parts of your overall trade show strategy. Too often we find exhibitors don’t have the necessary sense of urgency or a well thought-out...

Your booth staff must be given the knowledge and technology to provide the information that a potential customer will want and need. Quickly and accurately capturing their personal data for later...

There are many “hidden” exhibit costs and factors that must be considered in any display purchase decision. Processes, design techniques, build pricing, warranties, materials used and long-term...

How do you want your customers, visitors, vendors and employees to feel when they enter your doors? It can be a daunting task to take a blank or already existing corporate space like a lobby, meeting...

If you are new to planning outdoor events or tackling a new type of corporate or public happening we have some quick tips to make your task easier.

Apple Rock has again been awarded prestigious Platinum, Gold and Honorable Mention 2017 Hermes Creative Awards for excellence in trade show exhibits. View photos of the winning displays here...