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5 Easy Ways To Afford A Custom Trade Show Exhibit

5 Easy Ways To Create A Custom Booth On A Budget

June 25, 2018 - 4:37pm
The thought of a completely custom trade show display might send visions of dollar signs dancing through your head. However, creating a cost-effective, one-of-a-kind event marketing platform on a...
Custom Trade Show Displays Increase ROI

How Custom Is Custom With Trade Show Booths?

June 13, 2018 - 6:06pm
Trade show displays kick start your event marketing with imagination and creativity in a 3-D space. How do you differentiate your exhibit from the rest of the competition in the hall? Let’s get...

Get Summer Ready - Planning Outdoor Marketing Events

May 9, 2018 - 7:40pm
Outdoor events are similar to trade shows and other marketing events in many ways.  The basic guidelines for the planning and preparation for a trade show also apply to outdoor and summer activation...

Flooring: The Path to Greater ROI

December 3, 2015 - 10:34am
At most shows, you are paying for the “concrete,” which means you are responsible for the flooring to go on top. Unfortunately this is not always the first thing that is considered when designing...

The Final Steps of Trade Show Planning

December 1, 2015 - 1:23pm
As your show date comes closer, the 6 months leading up to your event require you to finalize a lot of details and orders so that the show goes as seamlessly as possible. Last month we talked about...

We Stop to Reflect and Share Our Thanks

November 25, 2015 - 8:51pm
Thanksgiving is the time of year where people pause for a moment, and reflect on what they are thankful for. We at Apple Rock followed suit and some of our employees shared what they like best about...

Holiday Gifts

November 24, 2015 - 11:06am
As the leaves start falling and the days become shorter, it’s clear that the holidays are quickly approaching. While you are always thankful for your clients, it’s a nice gesture to send along...

Sales Process On The Show Floor

November 18, 2015 - 10:59am
The trade show floor offers a prime opportunity to meet a prospective client and sell – all within the confines of the convention hall. The selling process, therefore, may be quite different from...

Start Your Install Off On The Right Foot

November 12, 2015 - 7:06am
The first person to arrive on the trade show floor is vital to starting the event off on the right foot. Ideally you want someone to arrive before your exhibit installation has begun – whether it be...