The Science of Storytelling in Exhibit Design
April 8, 2024 - 11:42am
The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.
Trade Show Trends
The Future of Exhibit Booth Design
October 13, 2023 - 10:43am
The trade show floor and exhibit landscape are witnessing a paradigm shift. As advances in technology expand exponentially and marketing techniques evolve, what strategies should you implement to...
Printer Palooza: The Magic of Dye Sublimation & Latex Printing
January 11, 2023 - 10:27am
Apple Rock has recently invested in innovative printing technology by adding two specialized printers to its arsenal: the HP Stitch S1000 dye sublimation printer and HP R1000 Flatbed Latex Printer.
Introduction to LED Video Display Tiles
August 15, 2022 - 4:03pm
If you've ever wondered about adding LED video display tiles to your trade show or branded space, this article will explain some of the basics you should know...
After Four Months of Live Events, what do we Know?
October 6, 2021 - 8:52am
Over the last few months, we have had staff and clients active on the show floor. So we have compiled some helpful tips from what we have learned.
The Hybrid Future of Events
October 8, 2020 - 5:00pm
So, what will the future of trade shows and events look like? While I wish I had a crystal ball, I will say this… it will be different! Regardless of which camp you are in, we still must plow forward...
Face-to-Face Events with Interactive Technology Are A Recipe for Success
August 20, 2019 - 4:13pm
One of the main reasons trade shows are still a popular method of business today is because they provide you invaluable face-to-face time with your customers and potential customers. No matter how...
Emerging Markets for Trade Show Gold: Cannabis and Video Games
July 31, 2018 - 7:22pm
Early entry into trade shows associated with developing industries can put you miles ahead of the competition as an early adopter into the business lives of these next-generation entrepreneurs. The...
LED Video Panels: Engage Audiences with Light and Movement
May 30, 2018 - 10:27am
LED video panels are modular and available in many sizes - endless possible combinations means no creative boundaries. They can be used on an amazing variety of shapes and surfaces to create...
How To Create A Themed Display Without Being Cliche'
July 9, 2017 - 11:40am
Trade show attendees are bombarded with hundreds of display booths, intrusive marketing messages and loud stimuli. The difficulty for any exhibitor comes from finding balance between conveying your...
Collect Valuable Visitor Data Through Your Floor
March 29, 2017 - 5:57pm
This under-floor system instantly “detects, collects, and stores real-time data on the presence, exact location, movement, direction, and dwell time of people in a space.” Traffic flow, entry points...
ExhibitorLive Hot Trend: Lightboxes
March 23, 2017 - 5:32pm
Lightboxes of all shapes, colors, and styles dominated ExhibitorLive. Framing, interesting shapes, A/V integration, new printing surfaces, G7 print-matching and hue-morphing color lighting are...