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Top 5 Questions to Consider Before You Decide to Rent
November 1, 2017 - 10:13pm
There is no doubt that Renting your next Trade Show Exhibit is one of the fastest growing trends in the Trade Show Industry. Please consider these top 5 questions before you engage your display...
Choosing the Right Trade Show Booth Size and Layout
October 13, 2017 - 3:51pm
There is always a display size “sweet spot” that efficiently accomplishes your marketing goals. How big should the booth be? What’s the layout? How do I make the right budget and ROI decisions? We...
Execute Multiple, Back-To-Back and Simultaneous Events with Ease
October 6, 2017 - 11:06am
As marketing professionals, we inevitably oversee numerous events spread around the country, often in quick succession or concurrently. Using rentals across your event marketing calendar can truly...
Creating Atmosphere with Trade Show AV
September 28, 2017 - 3:24pm
The best themed displays tantalize the senses and the artful use of sound, lighting and video creates the perfect ambiance to effectively project your brand messaging. The affordability and...
Maximizing Event Flexibility with Display Rentals
September 21, 2017 - 9:54am
Display rentals gives you the flexibility to have unique brand experiences for every show. Keep aspects that worked in the past and implement new branding, product images and demonstrations...
Creating the Perfect Look: 5 Critical Graphic Elements in Booth Design
September 13, 2017 - 3:02pm
A common mistake is to “slap logos on it” and be done. Use these 5 key design elements to create a custom display that extends your brand perfectly. Use your inner artist and thrive on the show...
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What You Need to Know About Hanging Your Sign at Your Next Trade Show
October 14, 2015 - 10:21am
It’s easy to see (no pun intended!) how a hanging sign can make you stand out and be recognized on the trade show floor. When you have a hanging sign there are a few extra steps involved and we want...
What’s New At Apple Rock
October 12, 2015 - 4:23pm
Every once and a while we like to toot our own horn and share with you all the advancements we are making at Apple Rock to offer better products and services to you. This month we are pleased to...
Tips for Maximizing your Exhibit Goals
October 1, 2015 - 11:52am
As an Exhibit Manager, your goal is to get a return on objective (ROO) at each event you participate in. The objective for each event can vary depending on its scope, audience, and format. While it...
Harvest The Leads You Have Planted This Year
September 29, 2015 - 3:06pm
Now is the time of year where all of us in business can begin to “harvest” everything that we have worked all year on. Look back to all of the seeds that you planted earlier in the year and see...
Understanding Material Handling Charges - Show Services Tips Part 2
September 24, 2015 - 8:33am
As trade show experts we work hard to help educate our clients on the ins and outs of show services. Last month we discussed the difference between advance warehouse and direct to show shipments...
Do Our Senses Drive Our Decisions?
September 22, 2015 - 9:23am
Today's world is driven by social media and immediate gratification, People are making quick decisions based on what they see. The Trade show floor is no different. Think of it like Pinterest in...