Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Science of Storytelling in Exhibit Design

April 8, 2024 - 11:42am

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.

Psychology of a Space: Designing Exhibits That Resonate

March 25, 2024 - 4:44pm

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

March 14, 2024 - 7:58am

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that...

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm

Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm

When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Sustainability in Custom Trade Show Exhibits: Best Practices

January 30, 2024 - 4:11pm

Learn how businesses can reduce environmental impact and position themselves as responsible industry leaders. Embrace sustainability for the future of custom trade show displays.

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How To Choose A Trade Show Exhibit Builder [10 Questions]

January 9, 2019 - 12:42pm

How do you wade through the marketing noise and get a clear grasp on which of these companies is best suited for your current exhibit needs? Ask these ten questions...

6 Tips on Building a Custom Trade Show Experience

December 18, 2018 - 3:19pm

Join us for a quick 10 minute Video Blog on how to build a unique trade show exhibit, presented by our resident expert on all things "Trade Show" - our CEO, Eric Bug. ...

The Entire Trade Show Universe Can Be Rented: Let's Explore

November 14, 2018 - 11:26pm

Every style, size and layout of trade show display can be customized and rented. Utilizing a rental or rental/purchase combination does not limit booth creativity or effectiveness in any way and in...

Renting, Leasing or Purchasing Your Trade Show Display: Deep Thoughts

November 5, 2018 - 12:27pm

With a variety of payment options, from owning to leasing to renting, you have lots of flexibility with how to pay for your trade show presence. Customize as much as you like and easily manage...

And The 2018 MarCom Award Goes To...

October 23, 2018 - 6:59pm

Congratulations to the Apple Rock team yet again as they walked away with 2 more prestigious MarCom Awards, including a Platinum Award (highest honor) and Gold statuettes. ...

DIY or EAC (Exhibitor Appointed Contractor) For Your Next Trade Show?

October 16, 2018 - 10:41pm

What is an EAC and why should you hire one for your events? An Exhibitor Appointed Contractor is a crucial component to increased ROI and peace of mind when dealing with your display. EAC's...

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