Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll thru our 31 years of expert advise or search by topic.)

Let's Rethink the Trade Show Experience

2021: Rethink Your Trade Show Experience

February 24, 2021 - 11:01am
Onward and upward! 2020 threw all of us a curve ball, but our feet remained planted. We adjusted our stance to adapt with the shift, and we kept our eye on the target. This year is your year, and...

Apple Rock Awarded Five MarCom Awards in 2020

November 19, 2020 - 12:40pm
Apple Rock Displays has once again been recognized for its creative designs, winning an award for all five custom trade show designs submitted under the Print Media | Advertising | Trade Show Exhibit...

The Hybrid Future of Events

October 8, 2020 - 5:00pm
So, what will the future of trade shows and events look like? While I wish I had a crystal ball, I will say this… it will be different! Regardless of which camp you are in, we still must plow forward...

VLOG #6: Rapid COVID Testing Program

August 12, 2020 - 11:04am
Apple Rock has been in the face-to-face marketing business for over 32 years as a custom solutions provider. Given our innate ability to help clients with their custom needs, it only made sense to...
Data Collection Flooring from Apple Rock

Collect Valuable Visitor Data Through Your Floor

March 29, 2017 - 5:57pm
This under-floor system instantly “detects, collects, and stores real-time data on the presence, exact location, movement, direction, and dwell time of people in a space.” Traffic flow, entry points...
Lightboxes are the hot trend in trade show displays

ExhibitorLive Hot Trend: Lightboxes

March 23, 2017 - 5:32pm
Lightboxes of all shapes, colors, and styles dominated ExhibitorLive. Framing, interesting shapes, A/V integration, new printing surfaces, G7 print-matching and hue-morphing color lighting are...
Best Las Vegas Restaurants for ExhibitorLive

ExhibitorLive: Hot Vegas Restaurants

March 7, 2017 - 7:41am
Headed to ExhibitorLive in Vegas? We've put together a quick info guide to make it easier to decide where to nosh and get the best vittles in all of Sin City...
Apple Rock MarCom Awards

Apple Rock Wins 5 MarCom Awards

March 1, 2017 - 11:00am
Congratulations to the Apple Rock team yet again as they walked away with 5 more prestigious MarCom Awards, including a Platinum Award (highest honor), two Gold statuettes and two honorable mentions.
Schleich Display New York Toy Fair Assembly

Schleich Time-Lapse Display Assembly Video

February 23, 2017 - 10:00am
This time-lapse video of the New York Toy Fair assembly of the Apple Rock built Schleich booth gives you a sense of the organization and planning that goes into the creation, packaging, shipping,...

Common Questions About Color in Trade Shows

February 20, 2017 - 8:55am
Jonathan Hackler, Apple Rock’s VP for Creative, brings exhibit booths to life by balancing color with other considerations. In this interview he shares some examples of how he addressing each client’...