Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

Santa checking his list

Making a List and Checking it Twice

December 9, 2022 - 9:54am
Just as Santa reviews his lists to make sure no one is overlooked, being ready for next year’s trade show season is no different from being prepared for a long, cold, snowy winter. Whether you need...

Giving Thanks

November 14, 2022 - 10:20am
Here at Apple Rock we are profoundly thankful for our employees and our customers.  Without one we wouldn’t have the other.  Our customers are the reason we are able to do what we love doing;...
Tricks and treats

Tricks and Treats

October 12, 2022 - 3:18pm
By taking the time to know and understand your audience and tailoring your message to fit their needs, the payoff can be huge; in brand recognition, revenue and increased popularity. Remember:...
Back to school for exhibitors

Back to School for Exhibitors

September 21, 2022 - 12:19pm
Back to school has significance for the trade show industry because the trade show calendar tends to run concurrently with the school year. Early fall is a great time to rethink and refresh your...
LED video display panel

Introduction to LED Video Display Tiles

August 15, 2022 - 4:03pm
If you've ever wondered about adding LED video display tiles to your trade show or branded space, this article will explain some of the basics you should know...

Apple Rock Awarded Four Hermes Creative Awards

September 4, 2019 - 5:39pm
Apple Rock Displays has once again been awarded prestigious Platinum, Gold and Honorable Mention from the 2019 Hermes Creative Awards for excellence in trade show exhibit design.

How to Save Money on Your Next Trade Show

June 25, 2019 - 4:42pm
Face -to-Face Marketing is more important than ever. We are seeing an increase in clients doing more shows and increasing their trade show budgets. There are a lot of factors that go into creating,...

5 Strategic Trade Show Changes to Win the Second Half

May 16, 2019 - 4:55pm
Now that it is almost half time for 2019, it is time to reflect on the first half of this year to see how you measure against your goals and budget and consider some game play changes to bring home a...

EXHIBITORLIVE 2019 Recap: What We Learned

April 3, 2019 - 4:00pm
It has been a month since we returned from EXHIBITORLIVE 2019 in Las Vegas, Nevada. For those of you who may not know what EXHIBITORLIVE is, it is the “trade show for trade shows”, where the biggest...
Reinvent your existing trade show exhibit

How To Refresh Your Current Trade Show Booth

February 19, 2019 - 3:28pm
Marketing goals, branding, color schemes and photography change constantly. There are many ways to update, revitalize and even repurpose your existing trade show display. What are your options?