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Top 5 Questions to Consider Before You Decide to Rent
November 1, 2017 - 10:13pm
There is no doubt that Renting your next Trade Show Exhibit is one of the fastest growing trends in the Trade Show Industry. Please consider these top 5 questions before you engage your display...
Choosing the Right Trade Show Booth Size and Layout
October 13, 2017 - 3:51pm
There is always a display size “sweet spot” that efficiently accomplishes your marketing goals. How big should the booth be? What’s the layout? How do I make the right budget and ROI decisions? We...
Execute Multiple, Back-To-Back and Simultaneous Events with Ease
October 6, 2017 - 11:06am
As marketing professionals, we inevitably oversee numerous events spread around the country, often in quick succession or concurrently. Using rentals across your event marketing calendar can truly...
Creating Atmosphere with Trade Show AV
September 28, 2017 - 3:24pm
The best themed displays tantalize the senses and the artful use of sound, lighting and video creates the perfect ambiance to effectively project your brand messaging. The affordability and...
Maximizing Event Flexibility with Display Rentals
September 21, 2017 - 9:54am
Display rentals gives you the flexibility to have unique brand experiences for every show. Keep aspects that worked in the past and implement new branding, product images and demonstrations...
Creating the Perfect Look: 5 Critical Graphic Elements in Booth Design
September 13, 2017 - 3:02pm
A common mistake is to “slap logos on it” and be done. Use these 5 key design elements to create a custom display that extends your brand perfectly. Use your inner artist and thrive on the show...
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Experiential Event Marketing Displays Increase Engagement and ROI
November 3, 2016 - 10:30am
An effective display is not merely visually appealing. Experiential event concepts encourage customer interaction with your staff and products. If executed properly a modern display will influence...
PACK EXPO 2016: Things To Do In Chicago At Night
October 27, 2016 - 3:01pm
Are you heading to PACK EXPO 2016 in Chicago Nov. 6-9? We wish you a profitable, productive show but all work and no play is, well, no fun. Far better to combine business and pleasure, and we’ve...
6 Reasons To Say Goodbye to Print and Hello to Digital!
October 4, 2016 - 3:07pm
Digital content is flexible, up-to-date, saves you money, and provides you with better quality leads! Say goodbye to print and hello to digital to maximize your exhibiting goals.
International Trade Shows: A Case Study
September 20, 2016 - 1:08pm
Recently, Celgard exhibited at Battery Japan, Western Japan’s largest smart energy show. Celgard, which is headquartered in the United States, chose Apple Rock as their exhibit partner because of...
Prepping to Exhibit at PACK EXPO 2016 in Chicago Illinois
September 6, 2016 - 12:54pm
With your big industry trade show just a couple of months away, you probably think you have plenty of time to finalize plans and prepare. Yes—and no. It is enough time, but you need to use it wisely.
Illuminating Your Brand Off The Trade Show Floor, Too!
August 23, 2016 - 3:33pm
Eye-catching backlit light boxes are not limited to your trade show display! Incorporating a creative use of back lighting into your corporate and retail spaces leaves a powerful and memorable brand...