Blog

How To Create A Themed Display Without Being Cliche'

July 9, 2017 - 11:40am
Trade show attendees are bombarded with hundreds of display booths, intrusive marketing messages and loud stimuli. The difficulty for any exhibitor comes from finding balance between conveying your...
Late starts and missed deadlines lead to increased trade show costs

How Procrastination Shatters Your Trade Show Budget

June 7, 2017 - 4:27pm
A successful trade show display booth built on a tight budget inherently depends on not rushing the process, or worse, missing deadlines that cause a cascade of costs to balloon your budget in a...

Best Practices for the Perfect New Product Launch

April 26, 2016 - 2:14pm
Trade shows are a great place to launch a new product as they place you smack dab in the middle of your targeted demographic. The attendees are a live, captive audience that are itching for the...

Tips for Branding Your Office, Lobby or Retail Space

April 5, 2016 - 9:57am
Your office or retail space can benefit from the same detailed planning, creative design, and a focus on the company’s brand, goals, and initiatives that go into your tradeshow booth. These steps...

Standing Out at ExhibitorLive 2016

March 18, 2016 - 2:36am
After months of planning, designing, and building, we joined the rest of our industry in Las Vegas at ExhibitorLive 2016 — the trade show of trade shows. We had steady traffic and we met with many...

Apple Rock - The Designer, Builder, Innovator.

February 23, 2016 - 3:48pm
I have been in this industry for 28 years. As an active CEO, I feel like I have seen it all, then I realize that no two days or shows or clients are the same in our Industry. So many times clients...

Greeting Trade Show Attendees So They Want to Learn More

February 11, 2016 - 10:41am
As an exhibitor, potential customers will walk by your booth throughout the entire show. How do you get them to stop and talk to you? What makes someone want to take time to learn more about your...