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The Entire Trade Show Universe Can Be Rented: Let's Explore
November 14, 2018 - 11:26pm
Every style, size and layout of trade show display can be customized and rented. Utilizing a rental or rental/purchase combination does not limit booth creativity or effectiveness in any way and in...
Renting, Leasing or Purchasing Your Trade Show Display: Deep Thoughts
November 5, 2018 - 12:27pm
With a variety of payment options, from owning to leasing to renting, you have lots of flexibility with how to pay for your trade show presence. Customize as much as you like and easily manage...
What Makes a Trade Show Booth Effective: Examples From Some of our Best (Rental) Exhibits
October 31, 2018 - 11:52am
Having an effective exhibit design is one of the most important things your company can do for your next trade show. It’s imperative that your exhibit design reflects your company’s goals and...
And The 2018 MarCom Award Goes To...
October 23, 2018 - 6:59pm
Congratulations to the Apple Rock team yet again as they walked away with 2 more prestigious MarCom Awards, including a Platinum Award (highest honor) and Gold statuettes. ...
DIY or EAC (Exhibitor Appointed Contractor) For Your Next Trade Show?
October 16, 2018 - 10:41pm
What is an EAC and why should you hire one for your events? An Exhibitor Appointed Contractor is a crucial component to increased ROI and peace of mind when dealing with your display. EAC's...
Event Vision: How To Make Your Booth Work For You
October 2, 2018 - 5:49pm
How do you extend your brand into your new display? A unique, eye-catching booth will be the buzz of a trade show and attract more of the right prospects, potential clients and media coverage. What...
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5 MORE Sanity-Saving Reasons to Rent A Display
July 26, 2017 - 2:35pm
Need a new trade show display? Consider renting. Here are 5 more waste-busting, ROI-rocking, stress-reducing reasons why rentals might be a great option for you.
How to Identify and Track Trade Show and Conference Goals
July 19, 2017 - 11:15am
Having definitive goals will keep you and your team on track throughout the process of designing, implementing, attending and evaluating your trade show program return on investment (ROI). It is far...
How To Create A Themed Display Without Being Cliche'
July 9, 2017 - 11:40am
Trade show attendees are bombarded with hundreds of display booths, intrusive marketing messages and loud stimuli. The difficulty for any exhibitor comes from finding balance between conveying your...
How To Choose A Trade Show Exhibit Builder [10 Questions]
June 26, 2017 - 1:42pm
How do you wade through the marketing noise and get a clear grasp on which of these companies is best suited for your current exhibit needs? Ask these ten questions...
How to Measure Trade Show ROI and ROO - Formulas and Metrics
June 15, 2017 - 11:24am
It can be stressful reporting about trade show results. Fear not! Effective metrics to quantify success include Return On Investment (ROI) and Return On Objectives (ROO). Here's how they work.....
How Procrastination Shatters Your Trade Show Budget
June 7, 2017 - 4:27pm
A successful trade show display booth built on a tight budget inherently depends on not rushing the process, or worse, missing deadlines that cause a cascade of costs to balloon your budget in a...