Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Designer’s Toolbox - First Edition

October 31, 2023 - 1:00am

Explore the world of design at Apple Rock through the eyes of Jonathan Hackler and discover the valuable tools, resources, and creative processes that make us unique in the exhibiting industry. Join...

Innovations in Custom Trade Show Booth Strategies

October 25, 2023 - 12:00am

Explore the latest trends in trade show booth strategies for 2024. Discover innovative concepts, technologies, and marketing tactics to stand out in a competitive trade show landscape. Learn how to...

The Future of Exhibit Booth Design

October 13, 2023 - 12:00am

The trade show floor and exhibit landscape are witnessing a paradigm shift. As advances in technology expand exponentially and marketing techniques evolve, what strategies should you implement to...

Reclaiming Connection: The Power of In-Person Marketing in the Digital Age

September 22, 2023 - 12:00am

In an era dominated by virtual interactions and digital engagement, the enduring significance of person-to-person marketing has been a topic of much discussion. The question arises: "Is face-to-...

Trade Show Trends: A Sneak Peek into the 2023-2024 Season

September 1, 2023 - 12:00am

Trade shows, much like the world of the ever-evolving fashion industry, witness a few key trends that ripple through the exhibiting business landscape. In a landscape where originality stands...

Take the Stress Out of Trade Show Planning and Execution with a Well Executed Timeline

August 15, 2023 - 12:00am

Exhibiting at trade shows is an intricate endeavor that demands considerable time, effort, and strategic finesse. The flurry of deadlines can lead to unexpected expenses if not met, underscoring the...

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Apple Rock Wins 2021 Hermes Award

April 30, 2021 - 10:44am

Apple Rock Displays has once again been recognized for its creative designs, winning an award for all three custom trade show designs submitted under the Print Media | Advertising | Trade Show...

Should I Stay or Should I Go – the 2021 Trade Show Dilemma

April 16, 2021 - 5:27pm

While you are debating to go to the show or not, most likely one or more of your competitors are strategically planning to go to claim more market share, and may be taking full advantage by...

2021: Rethink Your Trade Show Experience

February 24, 2021 - 11:01am

Onward and upward! 2020 threw all of us a curve ball, but our feet remained planted. We adjusted our stance to adapt with the shift, and we kept our eye on the target. This year is your year, and...

Apple Rock Selected As Finalist for Portable Modular Awards

December 15, 2020 - 5:50pm

Apple Rock has been selected, among 39 other design, as a finalist for Exhibitor Magazine's Portable Modular Awards. ...

VLOG: Now is the Best Time to Plan... and Save!

December 2, 2020 - 7:01pm

Invest into your 2021 program now and save! We can help you plan and design for the upcoming year now with our discount and low-risk refund policy.

Apple Rock Awarded Five MarCom Awards in 2020

November 19, 2020 - 12:40pm

Apple Rock Displays has once again been recognized for its creative designs, winning an award for all five custom trade show designs submitted under the Print Media | Advertising | Trade Show Exhibit...

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