Blog

Hidden costs when buying a trade show exhibit

Trade Show Exhibit Purchases: Avoiding Hidden Costs

May 15, 2017 - 3:12pm
There are many “hidden” exhibit costs and factors that must be considered in any display purchase decision. Processes, design techniques, build pricing, warranties, materials used and long-term...
Reinvent your existing trade show exhibit

How To Refresh Your Current Trade Show Booth

May 9, 2017 - 4:28pm
Marketing goals, branding, color schemes and photography change constantly. There are many ways to update, revitalize and even repurpose your existing trade show display. What are your options?
Apple Rock Corporate Branded Environment Design

How To Start Designing Your Branded Corporate Space

May 3, 2017 - 3:16pm
How do you want your customers, visitors, vendors and employees to feel when they enter your doors? It can be a daunting task to take a blank or already existing corporate space like a lobby, meeting...

10 Quick Tips For Planning Outdoor Events

April 26, 2017 - 1:30pm
If you are new to planning outdoor events or tackling a new type of corporate or public happening we have some quick tips to make your task easier.
Apple Rock wins 4 more Hermes Awards

Apple Rock Wins 4 Hermes Creative Awards

April 17, 2017 - 11:37am
Apple Rock has again been awarded prestigious Platinum, Gold and Honorable Mention 2017 Hermes Creative Awards for excellence in trade show exhibits. View photos of the winning displays here...

Common Questions About Color in Trade Shows

July 20, 2016 - 9:55am
Jonathan Hackler, Apple Rock’s VP for Creative, brings exhibit booths to life by balancing color with other considerations. In this interview he shares some examples of how he addressing each client’...
Marketing Off The Trade Show Floor

Marketing Off The Trade Show Floor

July 7, 2016 - 4:00pm
There’s no question that the trade show floor provides an incredible opportunity to market your company to a targeted demographic. But the trade show floor isn’t the only place to get in front of...

Refresh A Dated Exhibit On A Budget

June 28, 2016 - 10:18am
As you start thinking about your next show, you may recall that the condition of your exhibit at the last show was…well…a little antiquated. So what do you do if your exhibit is looking tired and...