Blog

How To Create A Themed Display Without Being Cliche'

July 9, 2017 - 11:40am
Trade show attendees are bombarded with hundreds of display booths, intrusive marketing messages and loud stimuli. The difficulty for any exhibitor comes from finding balance between conveying your...
Late starts and missed deadlines lead to increased trade show costs

How Procrastination Shatters Your Trade Show Budget

June 7, 2017 - 4:27pm
A successful trade show display booth built on a tight budget inherently depends on not rushing the process, or worse, missing deadlines that cause a cascade of costs to balloon your budget in a...
Pack Expo 2016 Chicago Photo

PACK EXPO 2016: Things To Do In Chicago At Night

October 27, 2016 - 3:01pm
Are you heading to PACK EXPO 2016 in Chicago Nov. 6-9? We wish you a profitable, productive show but all work and no play is, well, no fun. Far better to combine business and pleasure, and we’ve...

International Trade Shows: A Case Study

September 20, 2016 - 1:08pm
Recently, Celgard exhibited at Battery Japan, Western Japan’s largest smart energy show.  Celgard, which is headquartered in the United States, chose Apple Rock as their exhibit partner because of...

Illuminating Your Brand Off The Trade Show Floor, Too!

August 23, 2016 - 3:33pm
Eye-catching backlit light boxes are not limited to your trade show display! Incorporating a creative use of back lighting into your corporate and retail spaces leaves a powerful and memorable brand...

Enhance Your Booth With New Light Boxes

August 11, 2016 - 11:36am
The options for lighting your exhibit have come a long way in the trade show industry. From the types of lights (stem, down, up, and spot) to the types of bulbs (fluorescent, incandescent, halogen,...