Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll thru our 31 years of expert advise or search by topic.)

Apple Rock Awarded Four Hermes Creative Awards

September 4, 2019 - 5:39pm
Apple Rock Displays has once again been awarded prestigious Platinum, Gold and Honorable Mention from the 2019 Hermes Creative Awards for excellence in trade show exhibit design.

How to Save Money on Your Next Trade Show

June 25, 2019 - 4:42pm
Face -to-Face Marketing is more important than ever. We are seeing an increase in clients doing more shows and increasing their trade show budgets. There are a lot of factors that go into creating,...

5 Strategic Trade Show Changes to Win the Second Half

May 16, 2019 - 4:55pm
Now that it is almost half time for 2019, it is time to reflect on the first half of this year to see how you measure against your goals and budget and consider some game play changes to bring home a...

EXHIBITORLIVE 2019 Recap: What We Learned

April 3, 2019 - 4:00pm
It has been a month since we returned from EXHIBITORLIVE 2019 in Las Vegas, Nevada. For those of you who may not know what EXHIBITORLIVE is, it is the “trade show for trade shows”, where the biggest...
Custom Trade Show Displays Increase ROI

How Custom Is Custom With Trade Show Booths?

June 13, 2018 - 6:06pm
Trade show displays kick start your event marketing with imagination and creativity in a 3-D space. How do you differentiate your exhibit from the rest of the competition in the hall? Let’s get...
Size options for trade show displays

Choosing the Right Trade Show Booth Size and Layout

May 13, 2018 - 3:51pm
There is always a display size “sweet spot” that efficiently accomplishes your marketing goals. How big should the booth be? What’s the layout? How do I make the right budget and ROI decisions? We...

Get Summer Ready - Planning Outdoor Marketing Events

May 9, 2018 - 7:40pm
Outdoor events are similar to trade shows and other marketing events in many ways.  The basic guidelines for the planning and preparation for a trade show also apply to outdoor and summer activation...