Blog

Hidden costs when buying a trade show exhibit

Trade Show Exhibit Purchases: Avoiding Hidden Costs

May 15, 2017 - 3:12pm
There are many “hidden” exhibit costs and factors that must be considered in any display purchase decision. Processes, design techniques, build pricing, warranties, materials used and long-term...
Reinvent your existing trade show exhibit

How To Refresh Your Current Trade Show Booth

May 9, 2017 - 4:28pm
Marketing goals, branding, color schemes and photography change constantly. There are many ways to update, revitalize and even repurpose your existing trade show display. What are your options?
Apple Rock Corporate Branded Environment Design

How To Start Designing Your Branded Corporate Space

May 3, 2017 - 3:16pm
How do you want your customers, visitors, vendors and employees to feel when they enter your doors? It can be a daunting task to take a blank or already existing corporate space like a lobby, meeting...

10 Quick Tips For Planning Outdoor Events

April 26, 2017 - 1:30pm
If you are new to planning outdoor events or tackling a new type of corporate or public happening we have some quick tips to make your task easier.
Apple Rock wins 4 more Hermes Awards

Apple Rock Wins 4 Hermes Creative Awards

April 17, 2017 - 11:37am
Apple Rock has again been awarded prestigious Platinum, Gold and Honorable Mention 2017 Hermes Creative Awards for excellence in trade show exhibits. View photos of the winning displays here...
Pack Expo 2016 Chicago Photo

PACK EXPO 2016: Things To Do In Chicago At Night

October 27, 2016 - 3:01pm
Are you heading to PACK EXPO 2016 in Chicago Nov. 6-9? We wish you a profitable, productive show but all work and no play is, well, no fun. Far better to combine business and pleasure, and we’ve...

International Trade Shows: A Case Study

September 20, 2016 - 1:08pm
Recently, Celgard exhibited at Battery Japan, Western Japan’s largest smart energy show.  Celgard, which is headquartered in the United States, chose Apple Rock as their exhibit partner because of...

Illuminating Your Brand Off The Trade Show Floor, Too!

August 23, 2016 - 3:33pm
Eye-catching backlit light boxes are not limited to your trade show display! Incorporating a creative use of back lighting into your corporate and retail spaces leaves a powerful and memorable brand...

Enhance Your Booth With New Light Boxes

August 11, 2016 - 11:36am
The options for lighting your exhibit have come a long way in the trade show industry. From the types of lights (stem, down, up, and spot) to the types of bulbs (fluorescent, incandescent, halogen,...