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Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

Mastering Exhibit Design: “The Space Between”

June 28, 2024 - 12:42pm

The main components of every exhibit design vary greatly from project to project. From structure to graphics, products, A/V, demos, and more, there's plenty to consider when orchestrating the “...

Celebrating Client Success with Award-Winning Brand Experiences

May 20, 2024 - 5:26pm

Thanks to our collaborative efforts, Apple Rock, Bühler Group, and MÜNZING were honored at the Hermes Creative Awards, earning awards for innovation in trade show booth design!

How to Build and Train a Powerhouse Trade Show Team for Maximum Impact

April 30, 2024 - 9:11am

Your team is one of your greatest assets on the trade show floor, and their performance can make or break your event success! Equip them with all the tools and training necessary to have a successful...

The Science of Storytelling in Exhibit Design

April 8, 2024 - 11:42am

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.

Psychology of a Space: Designing Exhibits That Resonate

March 25, 2024 - 4:44pm

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

March 14, 2024 - 7:58am

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that...

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7 SMART Objectives to Achieve Your Trade Show Goals

May 10, 2023 - 12:00am

Get ready to level up your trade show game by setting SMART goals to bring structure and laser focus to your planning. SMART, which stands for Specific, Measurable, Attainable, Realistic, and Timely...

Apple Rock Celebrates its 35 Anniversary with Industry Recognition and an Open House

April 29, 2023 - 12:00am

Thirty-five years ago, one man started a marketing company in Greensboro, North Carolina. Initially it catered to the recreational vehicle industry but over time it built its reputation designing and...

Design Ideas to Consider Before ExhibitorLIVE 2023

April 18, 2023 - 4:18pm

ExhibitorLIVE23 is just around the corner, and we’re excited to debut our 35th anniversary display! If attending, we'd like to offer you a complimentary exhibit hall pass. Read on to find out...

How to Save Time & Money with Trade Show Displays

March 27, 2023 - 12:00am

A quality-crafted trade show display should last several years, but its lifespan will vary depending on the frequency of use and how it’s stored. Exhibits get a lot of wear & tear when they’re...

Time for Outdoor Marketing & Events

March 17, 2023 - 12:00am

Spring is approaching, and warmer temperatures mean more people want to be outside. That's why it's the perfect time to start thinking about hosting or sponsoring an outdoor marketing event...

Considerations To Help Achieve Your Trade Show Objectives

February 21, 2023 - 7:57am

Whether you have an existing booth or are working with a display house to build a new one, it’s crucial for your team to understand why you are spending valuable budget dollars to exhibit at trade...

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