Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll thru our 31 years of expert advise or search by topic.)

Apple Rock Awarded Five MarCom Awards in 2020

November 19, 2020 - 12:40pm
Apple Rock Displays has once again been recognized for its creative designs, winning an award for all five custom trade show designs submitted under the Print Media | Advertising | Trade Show Exhibit...

The Hybrid Future of Events

October 8, 2020 - 5:00pm
So, what will the future of trade shows and events look like? While I wish I had a crystal ball, I will say this… it will be different! Regardless of which camp you are in, we still must plow forward...

VLOG #6: Rapid COVID Testing Program

August 12, 2020 - 11:04am
Apple Rock has been in the face-to-face marketing business for over 32 years as a custom solutions provider. Given our innate ability to help clients with their custom needs, it only made sense to...

Create Your Own Event

July 29, 2020 - 11:16am
Now is a great time to create your own event to stay in front of your customers. Whether it is an Open House (by appointment only), hotel meeting or full-on mobile marketing event, do what works...

Refresh Your Office. Bring In the Outside!

July 9, 2020 - 6:35pm
Actively cleaning and preparing your office for The Great Reopening is a given, but what if you also took advantage of this moment to refresh your office space and bring a little of the outside...

VLOG #5: Get Your Brand In Front of Your Customers

June 24, 2020 - 6:07pm
It is so important to stay in front of your customers, even if you can't do it in person right now. Branded promotional items (also known as SWAG) are a great way to get your brand in front of...

How to Save Money on Your Next Trade Show

June 25, 2019 - 4:42pm
Face -to-Face Marketing is more important than ever. We are seeing an increase in clients doing more shows and increasing their trade show budgets. There are a lot of factors that go into creating,...

5 Strategic Trade Show Changes to Win the Second Half

May 16, 2019 - 4:55pm
Now that it is almost half time for 2019, it is time to reflect on the first half of this year to see how you measure against your goals and budget and consider some game play changes to bring home a...

EXHIBITORLIVE 2019 Recap: What We Learned

April 3, 2019 - 4:00pm
It has been a month since we returned from EXHIBITORLIVE 2019 in Las Vegas, Nevada. For those of you who may not know what EXHIBITORLIVE is, it is the “trade show for trade shows”, where the biggest...
Reinvent your existing trade show exhibit

How To Refresh Your Current Trade Show Booth

February 19, 2019 - 3:28pm
Marketing goals, branding, color schemes and photography change constantly. There are many ways to update, revitalize and even repurpose your existing trade show display. What are your options?