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Top 5 Questions to Consider Before You Decide to Rent
November 1, 2017 - 10:13pm
There is no doubt that Renting your next Trade Show Exhibit is one of the fastest growing trends in the Trade Show Industry. Please consider these top 5 questions before you engage your display...
Choosing the Right Trade Show Booth Size and Layout
October 13, 2017 - 3:51pm
There is always a display size “sweet spot” that efficiently accomplishes your marketing goals. How big should the booth be? What’s the layout? How do I make the right budget and ROI decisions? We...
Execute Multiple, Back-To-Back and Simultaneous Events with Ease
October 6, 2017 - 11:06am
As marketing professionals, we inevitably oversee numerous events spread around the country, often in quick succession or concurrently. Using rentals across your event marketing calendar can truly...
Creating Atmosphere with Trade Show AV
September 28, 2017 - 3:24pm
The best themed displays tantalize the senses and the artful use of sound, lighting and video creates the perfect ambiance to effectively project your brand messaging. The affordability and...
Maximizing Event Flexibility with Display Rentals
September 21, 2017 - 9:54am
Display rentals gives you the flexibility to have unique brand experiences for every show. Keep aspects that worked in the past and implement new branding, product images and demonstrations...
Creating the Perfect Look: 5 Critical Graphic Elements in Booth Design
September 13, 2017 - 3:02pm
A common mistake is to “slap logos on it” and be done. Use these 5 key design elements to create a custom display that extends your brand perfectly. Use your inner artist and thrive on the show...
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How to Identify and Track Trade Show and Conference Goals
July 19, 2017 - 11:15am
Having definitive goals will keep you and your team on track throughout the process of designing, implementing, attending and evaluating your trade show program return on investment (ROI). It is far...
How To Create A Themed Display Without Being Cliche'
July 9, 2017 - 11:40am
Trade show attendees are bombarded with hundreds of display booths, intrusive marketing messages and loud stimuli. The difficulty for any exhibitor comes from finding balance between conveying your...
How To Choose A Trade Show Exhibit Builder [10 Questions]
June 26, 2017 - 1:42pm
How do you wade through the marketing noise and get a clear grasp on which of these companies is best suited for your current exhibit needs? Ask these ten questions...
How to Measure Trade Show ROI and ROO - Formulas and Metrics
June 15, 2017 - 11:24am
It can be stressful reporting about trade show results. Fear not! Effective metrics to quantify success include Return On Investment (ROI) and Return On Objectives (ROO). Here's how they work.....
How Procrastination Shatters Your Trade Show Budget
June 7, 2017 - 4:27pm
A successful trade show display booth built on a tight budget inherently depends on not rushing the process, or worse, missing deadlines that cause a cascade of costs to balloon your budget in a...
Money Making Methods for Following Up with Trade Show Leads
May 31, 2017 - 3:29pm
Having a solid follow-up plan is one of the most important parts of your overall trade show strategy. Too often we find exhibitors don’t have the necessary sense of urgency or a well thought-out...