Blog

How To Create A Themed Display Without Being Cliche'

July 9, 2017 - 11:40am
Trade show attendees are bombarded with hundreds of display booths, intrusive marketing messages and loud stimuli. The difficulty for any exhibitor comes from finding balance between conveying your...
Late starts and missed deadlines lead to increased trade show costs

How Procrastination Shatters Your Trade Show Budget

June 7, 2017 - 4:27pm
A successful trade show display booth built on a tight budget inherently depends on not rushing the process, or worse, missing deadlines that cause a cascade of costs to balloon your budget in a...
Data Collection Flooring from Apple Rock

Collect Valuable Visitor Data Through Your Floor

March 29, 2017 - 5:57pm
This under-floor system instantly “detects, collects, and stores real-time data on the presence, exact location, movement, direction, and dwell time of people in a space.” Traffic flow, entry points...
Lightboxes are the hot trend in trade show displays

ExhibitorLive Hot Trend: Lightboxes

March 23, 2017 - 5:32pm
Lightboxes of all shapes, colors, and styles dominated ExhibitorLive. Framing, interesting shapes, A/V integration, new printing surfaces, G7 print-matching and hue-morphing color lighting are...

ExhibitorLive: Hot Vegas Shows and Restaurants

March 7, 2017 - 7:41am
Headed to ExhibitorLive 2017 In Vegas March 12-16? Visit the Apple Rock Booth #1763 before heading out for dinner and a show. We've put together a quick info guide to make it easier to decide...
Apple Rock MarCom Awards

Apple Rock Wins 5 MarCom Awards

March 1, 2017 - 11:00am
Congratulations to the Apple Rock team yet again as they walked away with 5 more prestigious MarCom Awards, including a Platinum Award (highest honor), two Gold statuettes and two honorable mentions.
Schleich Display New York Toy Fair Assembly

Schleich Time-Lapse Display Assembly Video

February 23, 2017 - 10:00am
This time-lapse video of the New York Toy Fair assembly of the Apple Rock built Schleich booth gives you a sense of the organization and planning that goes into the creation, packaging, shipping,...