Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Designer’s Toolbox - First Edition

October 31, 2023 - 1:00am

Explore the world of design at Apple Rock through the eyes of Jonathan Hackler and discover the valuable tools, resources, and creative processes that make us unique in the exhibiting industry. Join...

Innovations in Custom Trade Show Booth Strategies

October 25, 2023 - 12:00am

Explore the latest trends in trade show booth strategies for 2024. Discover innovative concepts, technologies, and marketing tactics to stand out in a competitive trade show landscape. Learn how to...

The Future of Exhibit Booth Design

October 13, 2023 - 12:00am

The trade show floor and exhibit landscape are witnessing a paradigm shift. As advances in technology expand exponentially and marketing techniques evolve, what strategies should you implement to...

Reclaiming Connection: The Power of In-Person Marketing in the Digital Age

September 22, 2023 - 12:00am

In an era dominated by virtual interactions and digital engagement, the enduring significance of person-to-person marketing has been a topic of much discussion. The question arises: "Is face-to-...

Trade Show Trends: A Sneak Peek into the 2023-2024 Season

September 1, 2023 - 12:00am

Trade shows, much like the world of the ever-evolving fashion industry, witness a few key trends that ripple through the exhibiting business landscape. In a landscape where originality stands...

Take the Stress Out of Trade Show Planning and Execution with a Well Executed Timeline

August 15, 2023 - 12:00am

Exhibiting at trade shows is an intricate endeavor that demands considerable time, effort, and strategic finesse. The flurry of deadlines can lead to unexpected expenses if not met, underscoring the...

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Design Ideas to Consider Before ExhibitorLIVE 2023

April 18, 2023 - 4:18pm

ExhibitorLIVE23 is just around the corner, and we’re excited to debut our 35th anniversary display! If attending, we'd like to offer you a complimentary exhibit hall pass. Read on to find out...

How to Save Time & Money with Trade Show Displays

March 27, 2023 - 12:00am

A quality-crafted trade show display should last several years, but its lifespan will vary depending on the frequency of use and how it’s stored. Exhibits get a lot of wear & tear when they’re...

Time for Outdoor Marketing & Events

March 17, 2023 - 12:00am

Spring is approaching, and warmer temperatures mean more people want to be outside. That's why it's the perfect time to start thinking about hosting or sponsoring an outdoor marketing event...

Considerations To Help Achieve Your Trade Show Objectives

February 21, 2023 - 7:57am

Whether you have an existing booth or are working with a display house to build a new one, it’s crucial for your team to understand why you are spending valuable budget dollars to exhibit at trade...

What Makes a Trade Show Booth Effective: Examples of Some of our Best (Rental) Exhibits

February 17, 2023 - 12:00am

Having an effective exhibit design is one of the most important things your company can do for your next trade show. It’s imperative that your exhibit design reflects your company’s goals and...

Printer Palooza: The Magic of Dye Sublimation & Latex Printing

January 11, 2023 - 10:27am

Apple Rock has recently invested in innovative printing technology by adding two specialized printers to its arsenal: the HP Stitch S1000 dye sublimation printer and HP R1000 Flatbed Latex Printer.

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