Having an effective exhibit design is one of the most important things your company can do for your next trade show.
It’s imperative that your exhibit design reflects your company’s goals and objectives for the show. An effective booth also commands attention while being inviting and informative. Here are a few key design principles demonstrated in our clients' booths.
Having an open, inviting space makes your exhibit, company and brand stand out from the crowd. Eliminating barriers that stop people from coming in or leaving is a great way to attract potential customers. You want attendees to feel free to walk in and out of the exhibit. This booth was recntly created for Sinister Diesel for SEMA, the world’s largest show for premier automotive specialty products.
Why It’s Effective: There are no boundaries in this space. The design is accessible from almost any side and is free from clutter. The smaller open product pedestals invite you in to get a good look at their products without large counters and glass deterring you from engaging with them.
Stand out from the crowd
You are competing with hundreds, if not thousands of other companies selling the same types of products and services on the show floor. Your design should showcase your company’s products in an appealing way. With only a few seconds to sell your brand, clear and concise graphics that are not overwhelming are a must if you want to appeal to potential prospects. Incorporating tangible goods that attendees can see and feel is also a good way to attract attention. Jowat Adhesives used this exhibit at IWF, oen of the top woodworking trade show in the world., and it only comes every two years so exhibitors really need to make an impression.
Why It’s Effective: The large dimensional letters on the custom counter and all the LED lit graphics capture your attention immediately. Then the clean design of the space feels calm and draws you in. The fun use of graphics to cover the unavoidable column, it captures your attention while it camouflages a potential eye soar to the space. Their design is simple but really grabs your attention.
Experiential marketing is forming memorable experiences and emotional connections with your audience and potential companies. Experiential marketing generates excitement, brand loyalty which can influence purchase decisions. It is becoming wildly popular in the trade show industry. MuscleTech uses many interactive elements in their space - everything from large LED videwalls with messaging to product samples and interactive excerise games where their attendee compete against a pro on the large screen. Their booth usually has a line around it every year at Mr. Olympia.
Why It’s Effective: This exhibit give potential customers a chance to really experience their product and engage in some fun while doing so; creating a memorable experience for the crowd. It makes me energized just looking at it!
Less is more
You only have mere seconds to grab the attention of potential prospects, so make it count by keeping the booth design and all components, such as furniture, simple. Only showcase the most important elements of your brand. This booth was a recent rental that utilized multiple 16' tall lightwall towers, double-sided, and a large conference room at the back with seamless fabric graphics that really stood out.
Why It’s Effective: By keeping the design and components simple the exhibit is appealing and comfortable. The lounge furniture is inviting, relaxing and encourages people to come in and stay awhile, giving your booth staff more time to better qualify leads.
Having a booth that is attractive, inviting and simple are good ways to draw attention to your exhibit, making you the qualified leads champion at your office. Keeping your goals and objectives in mind when designing your exhibit is an important component because no matter what show you are exhibiting in, your booth should help your company achieve the desired goals.
Schedule a free, no obligation consultation with an Apple Rock Design Specialist and bring your unique brand vision to life. Let’s get fired up together!