Create Your Own Event

Business can only be put on hold for so long. Given all the new precautions we are all learning to take every where we go, is it crazy to think it is too soon to invite your customers in for an Open House or create a mobile road show? Maybe not!

There are a lot of things you must consider, and extra steps you will have to take, but I think the results might surprise you. Even if you aren’t ready to hold an open house in the next couple of weeks, it is something you should start thinking about and planning.

Don’t wait for events to open back up, take matters into you own hands and create your own event. Here are some tips on how to do it.

WHERE:

The term open house means “a place or situation in which all visitors are welcome.” Most people associate this with a gathering at your home or office. If the powers that be have decided not to open the office back up yet, then you may have to be creative with where and how to hold your open house. In a blog earlier this year I mentioned the idea of taking your show on the road or setting up regional hotel meetings to meet with groups of clients. This could be your alternative option.

If you can’t hold your Open House at your office, then you need to find a space that makes sense. If you have a lot of customers in specific regions you could consider holding small hotel meetings in those areas. Depending on your type of business, product and service, another idea would be to pack up your demos and marketing materials into a custom wrapped car or van and visit your clients for personalized face-to-face. No matter what, you need to take matters into your own hands and do what makes the most sense for your clients and business.

WHAT:

Treat this event like you would a trade show. Present focused content or roll out a new product you didn’t get to roll out at the trade show you missed this year.  Bring in smaller marketing displays, signage, and product experts to add value to the conversation and answer any questions your guests may have. If your company happens to manufacture large equipment, or something that is not easy to take on the road, make sure you have up-to-date content to show product capabilities, like quality demo videos. If you do not have videos ready to go another simple alternative is to schedule live streaming sessions with someone back at your facility who can walk your clients through the products remotely and answer questions, really personalizing the presentation.

You should also consider offering special discounts for anyone who attends your open house event.  And make sure you send them home with some really cool SWAG!