Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Science of Storytelling in Exhibit Design

April 8, 2024 - 11:42am

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.

Psychology of a Space: Designing Exhibits That Resonate

March 25, 2024 - 4:44pm

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

March 14, 2024 - 7:58am

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that...

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm

Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm

When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Sustainability in Custom Trade Show Exhibits: Best Practices

January 30, 2024 - 4:11pm

Learn how businesses can reduce environmental impact and position themselves as responsible industry leaders. Embrace sustainability for the future of custom trade show displays.

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How One Trade Show Exhibitor Transformed Sales With a Booth Overhaul: The BJB Electric Success Story

July 1, 2014 - 4:26pm

Have you ever wondered what updating your booth would do for your sales or the number of leads generated? Will the new design increase brand awareness or earn your company a stronger foothold within...

Qualified Leads Champion Chosen to Showcase Figure Skating Champions in 2015

June 25, 2014 - 12:37pm

Our company, an award winning face-to-face event marketing firm is known for creating superior ideas and strategies, has been appointed the Official Provider and Builder for the 2015 U.S. Figure...

Tips to Help You Survive and Thrive at Your First Trade Show

June 19, 2014 - 4:43pm

Apple Rock knows that knowledge is power, so we want to share a few tips with you to help ease the anxiety of exhibiting in your first trade show.

Benefits and Costs of Renting Trade Show Furniture

June 18, 2014 - 11:11am

Any furniture included in your booth space should directly correlate with the goals and objectives determined during the planning phase. If you are trying to get people to stay awhile, create an...

Capturing the Trade Show Lead on the Exhibit Floor

June 6, 2014 - 10:21am

Capturing qualified leads on the show floor is an important reason to exhibit in a trade show, but how do you know your booth staff is capturing all the qualified leads available? Make sure your...

Best Practices for Your Sales Team and Hired Trade Show Talent

June 3, 2014 - 1:57pm

How can you make sure your booth staff is capturing these potential sales? The most important thing you can do before and during the show is communicate your expectations loud and clear. Your exhibit...

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