Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm
Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm
When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

2014 Trade Show Exhibit Design Trends

April 24, 2014 - 5:43pm
Are you looking to upgrade an existing exhibit, searching for the hottest new trends to ensure your booth wow’s the attendees and gets your company noticed at your next trade show, or are you simply...

What’s In a Mobile Marketing Tour?

April 10, 2014 - 6:57pm
When you think about Mobile Marketing, I bet the first thing that pops into your mind has something to do with technology. Well you can use technology for Mobile Marketing, but here, we’re talking...

What Does an Exhibit Manager Do In the Summer?

April 8, 2014 - 6:36pm
Whether you are a parent or not you have heard of the Oscar-winning Disney film Frozen. Having just watched that movie for the 12th time with my daughter it quickly became the inspiration for this...

Apple Rock Displays’ EXHIBITOR2014 Experience

March 27, 2014 - 9:18pm
Apple Rock Displays recently attended the EXHIBITOR2014 trade show, in Las Vegas on March 17-19, 2014. This show is North America’s largest exhibition of trade show products and services. Our...

The Importance of Post-Show Lead Follow-Up

March 19, 2014 - 5:18pm
Your lead follow-up plan is the most important piece of your trade show strategy. You have already worked hard to prepare for your show and to generate more leads during the event. Now what are you...