Exhibiting in a trade show for the first time can be extremely overwhelming, but know you are not alone. If fact, E2MA reports that 40% of people attending a trade show are there for the first time too. Apple Rock knows that knowledge is power, so we want to share a few tips with you to help ease the anxiety of exhibiting in your first trade show.
- If you can attend a trade show before planning your exhibit, do so, especially if you have never been to one before.
- Plan Ahead! Although the actual exhibiting portion of a trade show is short, the planning process is long. You should start preparing for the show a year in advance.
- Set goals and objectives for your company’s exhibit. Use tangible numbers when possible to make measuring ROI easier after the show. Then clearly communicate this information to your staff.
- Create a timeline and KEEP UP WITH IT. Planning an exhibit is time consuming full of many moving parts, pieces and deadlines (which can be expensive if missed).
- Formulate a good pre and post show marketing plan. Decide how you will let people know you are exhibiting at a particular show (direct mail, social media etc.). Following up after the show is important, stick with the plan you created.
- Book travel and hotel accommodations early to ensure you get the best deals and are close to the venue.
- The personal appearance of your booth staff matters, a lot. Make sure they are dressed professionally with comfortable shoes.
- Take tradeshow survival kits with you. You should have a first aid kit, tool and cleaning kit and office supply kit.
- Prepare for long days. Don’t drink too much the night before and make sure you stay hydrated during the show.
- Don’t try to do it all alone. Let an experienced face-to-face event marketing company, like Apple Rock help with all of your exhibition needs.
These tips barely skim the surface when it comes to everything involved in exhibiting in a trade show. However this is a good place to start if you want to become known as the qualified #leadschamp in your industry. If these tips leave you with more questions, please contact an Apple Rock consultant today.