Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Science of Storytelling in Exhibit Design

April 8, 2024 - 11:42am

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.

Psychology of a Space: Designing Exhibits That Resonate

March 25, 2024 - 4:44pm

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

March 14, 2024 - 7:58am

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that...

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm

Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm

When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Sustainability in Custom Trade Show Exhibits: Best Practices

January 30, 2024 - 4:11pm

Learn how businesses can reduce environmental impact and position themselves as responsible industry leaders. Embrace sustainability for the future of custom trade show displays.

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Choosing and Using Interactive Technology at Trade Shows and Conferences

May 29, 2014 - 5:36pm

Adding interactive technology to any trade show booth can increase sales, boost the number of appointments made on the show floor, and decrease the overall cost per lead. Interactive technology will...

Strategy for Designing a Trade Show or Conference Exhibit

May 27, 2014 - 5:32pm

Trade shows and conferences are a terrific way to increase brand awareness, promote products or services, generate leads and gain sales, however you only have seconds to capture potential prospects...

How to Plan a Trade Show or Conference Timeline

May 22, 2014 - 11:00am

Exhibiting in trade shows can be time consuming and confusing, especially if you don’t know where to start or what to plan for. There is also a constant string of deadlines that can result in...

Strategically Choosing a Trade Show Event or Conference

May 20, 2014 - 9:50pm

There are thousands of different trade shows each year, so where do you start to find the right show for your company to exhibit at? When filtering through all the trade show and conference options...

Your goals should drive your design

May 15, 2014 - 5:13pm

More often than not, the fundamental question “What are you trying to achieve?” hasn’t been asked. Numerous reasons abound as to why no one has asked, ranging from “It’s been done this way for years...

Drayage: A Foreign Word or Trade Show Cost?

May 8, 2014 - 9:00pm

Although drayage may sound like a foreign word, it’s an English word that originated hundreds of years ago, derived from the word dray or draw to describe the action of horses pulling a cart or wagon...

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