Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm
Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm
When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Ten Event Marketing Challenges Facing Companies in 2024

January 11, 2024 - 11:52am
Dive into the top ten challenges currently shaping the world of event marketing, from technological integration to evolving audience expectations. And our solutions to help you navigate your options.

New Features for ADAPT Interactive

December 18, 2013 - 2:05pm
"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin The same is true for the ADAPT Interactive Table from...
Games at Trade Shows

Crowding your booth (in a good way), Part 2

December 11, 2013 - 5:39pm
Last month we talked giveaways, entertainers, and digital entertainment as great ways to draw a crowd in your booth, giving you the perfect opportunity to meet your potential customers. Here are a...

Why Should I Attend CES 2014?

December 4, 2013 - 6:38pm
The International Consumer Electronics Show (CES), with more than 40 years of notable accomplishments, proclaims itself to be the “global gathering place for all who thrive on the business of...

Repurpose your display into something new

November 20, 2013 - 3:32pm
People have been “green” for years, but until the last decade has it become increasingly popular. We have all benefited in one way or another from hand-me-downs, or re-purposing your grandmother’s...

How to exhibit like a pro

November 19, 2013 - 9:39am
Apple Rock is so much more than a designer or builder to our clients. We are a partner - part of their marketing team. For the last 25 years, we have consulted on over 15,000 projects and helped so...

Your iPad’s Inferiority Complex

November 14, 2013 - 3:55pm
So you’ve invested in an iPad app for your sales team -- perhaps even Apple Rock’s ADAPT Interactive App. It works great for one-on-one presentations, but the number of people you can speak to is...