Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Science of Storytelling in Exhibit Design

April 8, 2024 - 11:42am

The science of storytelling in exhibit design is a powerful tool, capable of transforming ordinary exhibits into extraordinary, memorable experiences.

Psychology of a Space: Designing Exhibits That Resonate

March 25, 2024 - 4:44pm

The way we perceive space, influenced by various design elements, has the ability to shape our emotions, behaviors, and overall experience within an environment.

Designing for Diversity: Creating Inclusive and Accessible Exhibit Spaces

March 14, 2024 - 7:58am

Why should you consider inclusivity and accessibility when designing your next exhibit space? To welcome and accommodate visitors of all abilities, backgrounds, and preferences, ensuring that...

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm

Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm

When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Sustainability in Custom Trade Show Exhibits: Best Practices

January 30, 2024 - 4:11pm

Learn how businesses can reduce environmental impact and position themselves as responsible industry leaders. Embrace sustainability for the future of custom trade show displays.

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Apple Rock Wins 5 MarCom Awards

March 1, 2017 - 11:00am

Congratulations to the Apple Rock team yet again as they walked away with 5 more prestigious MarCom Awards, including a Platinum Award (highest honor), two Gold statuettes and two honorable mentions.

Schleich Time-Lapse Display Assembly Video

February 23, 2017 - 10:00am

This time-lapse video of the New York Toy Fair assembly of the Apple Rock built Schleich booth gives you a sense of the organization and planning that goes into the creation, packaging, shipping,...

Common Questions About Color in Trade Shows

February 20, 2017 - 8:55am

Jonathan Hackler, Apple Rock’s VP for Creative, brings exhibit booths to life by balancing color with other considerations. In this interview he shares some examples of how he addressing each client’...

The Portable Display: 5 Reasons Why It Might Be A Perfect Booth For You

February 14, 2017 - 12:04pm

Do you need a flexible, self-contained display unit that anyone can assemble for your small shows or local events? Apple Rock solves your portability problem with the affordable Pop Up and FabLite...

Lady Gaga Obviously Loves Trade Show Displays

February 8, 2017 - 10:21am

Why and how did this half time show score a touchdown in the visual interest department? How does that relate to building an amazing booth? After all, well-executed stage, lights and A/V are really...

14 Key Trade Show and Branded Space Components

February 1, 2017 - 2:41pm

So many moving parts! Why go to different vendors when Apple Rock is a one-stop shop for all things involved in the trade show and branded environments world? Our years of experience and in-house...

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