Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm
Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm
When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...
Apple Rock Corporate Branded Environment Design

How To Start Designing Your Branded Corporate Space

May 3, 2017 - 3:16pm
How do you want your customers, visitors, vendors and employees to feel when they enter your doors? It can be a daunting task to take a blank or already existing corporate space like a lobby, meeting...

10 Quick Tips For Planning Outdoor Events

April 26, 2017 - 1:30pm
If you are new to planning outdoor events or tackling a new type of corporate or public happening we have some quick tips to make your task easier.
Apple Rock wins 4 more Hermes Awards

Apple Rock Wins 4 Hermes Creative Awards

April 17, 2017 - 11:37am
Apple Rock has again been awarded prestigious Platinum, Gold and Honorable Mention 2017 Hermes Creative Awards for excellence in trade show exhibits. View photos of the winning displays here...
Data Collection Flooring from Apple Rock

Collect Valuable Visitor Data Through Your Floor

March 29, 2017 - 5:57pm
This under-floor system instantly “detects, collects, and stores real-time data on the presence, exact location, movement, direction, and dwell time of people in a space.” Traffic flow, entry points...
Lightboxes are the hot trend in trade show displays

ExhibitorLive Hot Trend: Lightboxes

March 23, 2017 - 5:32pm
Lightboxes of all shapes, colors, and styles dominated ExhibitorLive. Framing, interesting shapes, A/V integration, new printing surfaces, G7 print-matching and hue-morphing color lighting are...