Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm
Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm
When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Ten Event Marketing Challenges Facing Companies in 2024

January 11, 2024 - 11:52am
Dive into the top ten challenges currently shaping the world of event marketing, from technological integration to evolving audience expectations. And our solutions to help you navigate your options.

Enhance Your Booth With New Light Boxes

August 11, 2016 - 11:36am
The options for lighting your exhibit have come a long way in the trade show industry. From the types of lights (stem, down, up, and spot) to the types of bulbs (fluorescent, incandescent, halogen,...
Marketing Off The Trade Show Floor

Marketing Off The Trade Show Floor

July 7, 2016 - 4:00pm
There’s no question that the trade show floor provides an incredible opportunity to market your company to a targeted demographic. But the trade show floor isn’t the only place to get in front of...

Refresh A Dated Exhibit On A Budget

June 28, 2016 - 10:18am
As you start thinking about your next show, you may recall that the condition of your exhibit at the last show was…well…a little antiquated. So what do you do if your exhibit is looking tired and...