Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm
Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm
When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Ten Event Marketing Challenges Facing Companies in 2024

January 11, 2024 - 11:52am
Dive into the top ten challenges currently shaping the world of event marketing, from technological integration to evolving audience expectations. And our solutions to help you navigate your options.
Late starts and missed deadlines lead to increased trade show costs

How Procrastination Shatters Your Trade Show Budget

June 7, 2017 - 4:27pm
A successful trade show display booth built on a tight budget inherently depends on not rushing the process, or worse, missing deadlines that cause a cascade of costs to balloon your budget in a...
Hidden costs when buying a trade show exhibit

Trade Show Exhibit Purchases: Avoiding Hidden Costs

May 15, 2017 - 3:12pm
There are many “hidden” exhibit costs and factors that must be considered in any display purchase decision. Processes, design techniques, build pricing, warranties, materials used and long-term...
Apple Rock Corporate Branded Environment Design

How To Start Designing Your Branded Corporate Space

May 3, 2017 - 3:16pm
How do you want your customers, visitors, vendors and employees to feel when they enter your doors? It can be a daunting task to take a blank or already existing corporate space like a lobby, meeting...