Schleich Display New York Toy Fair Assembly

Schleich Time-Lapse Display Assembly Video

Custom Rental/Purchase Combo Display with Show Services

The key to any show is to make it look easy. But the work that goes on in the background is incredible and the assembly/dismantle crews are the unsung heroes of any trade show.

This time-lapse video of the New York Toy Fair assembly of the award winning Apple Rock built Schleich booth is impressive and gives you a sense of the organization and planning that goes into the creation, packaging, shipping, assembly and teardown of a sophisticated booth display.

This hybrid rental/purchase display was designed and built in the Apple Rock Greensboro, NC production and fabrication facility. The components were securely and safely crated and shipped direct to NYC for the New York Toy Fair 2017.

Apple Rock’s Pro Show Services experts handled all aspects of the exhibit assembly and dismantle including on site supervision. This dramatically reduced the amount of manpower that Schleich needed to devote to the show.

This custom 30’x50’ trade show display included:
  • 15’x15’x4’ hanging sign made of aluminum tubing with printed fabric skin
  • Aluminum Extrusion Wall System 12’x50’ with two 30’ return walls dye sub graphics
  • Custom wood and laminate front walls with bamboo features
  • Clear acrylic windows
  • Inkjet printed wood laminated counters and risers with shelving
  • 3D Acrylic Logo Lettering

A big “Thank You” to Schleich, USA for this video and thanks to the assembly crews for everything that you do! It was a blast designing and building such a colorful, vibrant and fun display for Schleich. Check out their hand-painted figures for children of all ages.

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Apple Rock was awarded an Honorable Mention Marcom Award for this display.

Apple Rock Marcom Award 2016