Blog

Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm
Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm
When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

Ten Event Marketing Challenges Facing Companies in 2024

January 11, 2024 - 11:52am
Dive into the top ten challenges currently shaping the world of event marketing, from technological integration to evolving audience expectations. And our solutions to help you navigate your options.

Crowding your booth (in a good way!), Part 1

November 13, 2013 - 1:24pm
Having a crowd in your booth is good in so many ways. The more people in your booth, the more people you can speak with to discuss your products and/or services. Plus, a crowd draws a crowd. Now,...

New tech advances influence the event industry

October 31, 2013 - 4:13pm
In mid-October, Microsoft announced it would offer its Windows 8 OS (operating system) free of charge. On October 22, Apple followed suit for its Mac OS. Much speculation has been made about how this...

Easy Trade Show Wardrobe Changes

October 16, 2013 - 5:25pm
If you are like most people, you are exhibiting for two, three, or more days in a row. Day after day, you can feel stagnant (even if your booth looks great!). If you want to stand out & grab...

WiFi & The Trade Show Environment

October 15, 2013 - 5:14pm
Have you ever been sitting at a coffee shop using their WiFi that suddenly stopped working? You were probably trying to send an important email before you left and the connection was slower than a...

Engage Customers with Mobile Marketing

October 9, 2013 - 4:35pm
There are smartphones and “dumb” phones. One thing they have in common is the ability to communicate via text message. I’m sure almost everyone you know has some type of mobile device, except maybe...

5 sensible goals for sustainable exhibits

September 25, 2013 - 5:08pm
Apple Rock is a funny name for an exhibit house. In fact, the name comes from a scenic area of the Catskill Mountains that inspired CEO Eric Burg. Given his love of natural environments, it’s no...