Blog

And The 2018 MarCom Award Goes To...

October 23, 2018 - 6:59pm
Congratulations to the Apple Rock team yet again as they walked away with 2 more prestigious MarCom Awards, including a Platinum Award (highest honor) and Gold statuettes. ...

Setting a trade show or conference budget

May 15, 2014 - 5:28pm
Have you been asked to plan the company’s upcoming trade show, but have no clue where to start? Well, before calling an exhibit design house, like Apple Rock, you must first decide on a reasonable...

Your goals should drive your design

May 15, 2014 - 5:13pm
More often than not, the fundamental question “What are you trying to achieve?” hasn’t been asked. Numerous reasons abound as to why no one has asked, ranging from “It’s been done this way for years...

Drayage: A Foreign Word or Trade Show Cost?

May 8, 2014 - 9:00pm
Although drayage may sound like a foreign word, it’s an English word that originated hundreds of years ago, derived from the word dray or draw to describe the action of horses pulling a cart or wagon...

2014 Trade Show Exhibit Design Trends

April 24, 2014 - 5:43pm
Are you looking to upgrade an existing exhibit, searching for the hottest new trends to ensure your booth wow’s the attendees and gets your company noticed at your next trade show, or are you simply...

What’s In a Mobile Marketing Tour?

April 10, 2014 - 6:57pm
When you think about Mobile Marketing, I bet the first thing that pops into your mind has something to do with technology. Well you can use technology for Mobile Marketing, but here, we’re talking...

What Does an Exhibit Manager Do In the Summer?

April 8, 2014 - 6:36pm
Whether you are a parent or not you have heard of the Oscar-winning Disney film Frozen. Having just watched that movie for the 12th time with my daughter it quickly became the inspiration for this...