Blog

Get Summer Ready - Planning Outdoor Marketing Events

May 9, 2018 - 7:40pm
Outdoor events are similar to trade shows and other marketing events in many ways.  The basic guidelines for the planning and preparation for a trade show also apply to outdoor and summer activation...

Top 5 Questions to Consider Before You Decide to Rent

November 1, 2017 - 10:13pm
There is no doubt that Renting your next Trade Show Exhibit is one of the fastest growing trends in the Trade Show Industry. Please consider these top 5 questions before you engage your display...
Size options for trade show displays

Choosing the Right Trade Show Booth Size and Layout

October 13, 2017 - 3:51pm
There is always a display size “sweet spot” that efficiently accomplishes your marketing goals. How big should the booth be? What’s the layout? How do I make the right budget and ROI decisions? We...
Event Planning Timeline

How to Plan a Trade Show or Conference Timeline

May 22, 2014 - 11:00am
Exhibiting in trade shows can be time consuming and confusing, especially if you don’t know where to start or what to plan for. There is also a constant string of deadlines that can result in...

Setting a trade show or conference budget

May 15, 2014 - 5:28pm
Have you been asked to plan the company’s upcoming trade show, but have no clue where to start? Well, before calling an exhibit design house, like Apple Rock, you must first decide on a reasonable...

Your goals should drive your design

May 15, 2014 - 5:13pm
More often than not, the fundamental question “What are you trying to achieve?” hasn’t been asked. Numerous reasons abound as to why no one has asked, ranging from “It’s been done this way for years...

Drayage: A Foreign Word or Trade Show Cost?

May 8, 2014 - 9:00pm
Although drayage may sound like a foreign word, it’s an English word that originated hundreds of years ago, derived from the word dray or draw to describe the action of horses pulling a cart or wagon...

2014 Trade Show Exhibit Design Trends

April 24, 2014 - 5:43pm
Are you looking to upgrade an existing exhibit, searching for the hottest new trends to ensure your booth wow’s the attendees and gets your company noticed at your next trade show, or are you simply...