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Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm
Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm
When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

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Flooring: The Path to Greater ROI

December 3, 2015 - 10:34am
At most shows, you are paying for the “concrete,” which means you are responsible for the flooring to go on top. Unfortunately this is not always the first thing that is considered when designing...

The Final Steps of Trade Show Planning

December 1, 2015 - 1:23pm
As your show date comes closer, the 6 months leading up to your event require you to finalize a lot of details and orders so that the show goes as seamlessly as possible. Last month we talked about...

We Stop to Reflect and Share Our Thanks

November 25, 2015 - 8:51pm
Thanksgiving is the time of year where people pause for a moment, and reflect on what they are thankful for. We at Apple Rock followed suit and some of our employees shared what they like best about...

Holiday Gifts

November 24, 2015 - 11:06am
As the leaves start falling and the days become shorter, it’s clear that the holidays are quickly approaching. While you are always thankful for your clients, it’s a nice gesture to send along...

Sales Process On The Show Floor

November 18, 2015 - 10:59am
The trade show floor offers a prime opportunity to meet a prospective client and sell – all within the confines of the convention hall. The selling process, therefore, may be quite different from...