Experiential Event Marketing Displays Increase Engagement and ROI

New Display Trends and Technology

Fortune 1000 companies cite three metrics as the most important criteria for measuring the success of a Trade Show or Event:

1.  Attendance/Participation (display visits)
2.  Social Interaction (likes, shares, views)
3.  Leads/Sales
   Source: EMI/Mosaic EventTrack 2015

Today’s consumers and decision makers, especially in our lightning fast and personalized digital landscape, expect to be wowed and “enveloped” by event experiences. Whether at a trade show, a music festival or in the mall the ability to have your display stand out in a crowded marketplace while accomplishing marketing goals takes creativity and a savvy understanding of new technologies and design trends. This does not necessarily mean flashing lights and aggressive aesthetics. The art of the display emphasizes and strengthens your brand while drawing in and engaging your target audience.

An effective display is not merely visually appealing. In addition to simply getting their attention, new experiential event concepts encourage customer interaction with your staff and products. If executed properly a modern display will influence attendees to engage, gather valuable demographic data from these visitors, create business opportunities and boost your event ROI.

How does Apple Rock turn your brand goals and insights into a high visibility, social-interacting and lead-generating event platform?

1. Catch Their Eye (Differentiate Your Space)

There are countless variations of standard and customized visual and structural options available from Apple Rock Displays.

·    Glass, Wood, Metal, Fiberglass, Magnetic Walls and  Modular Xylea Panels

·    Contoured Edge-To-Edge Printed Fabric Walls and Backdrops

·    Unique Flooring (wood, tile, carpeting, faux texture)

·    Accent and Programmable  LED Lighting

·    Customized Color Palettes

·    Backlit Walls and Signage

·    Illuminated Overhead Hanging Signs with Movement

·    Light Boxes

·    High Resolution Video Screens and Video Walls

·    Flexible LED Video Backdrops

·    Integrated Audio Components

2. Utilize Interactive and Experiential Technology

Technology now allows for a personalized, interesting and immersive experience to activate your potential customers and engage them in a meaningful way.

·    T1V’s  in Touch Tables and Walls with Personalized Content

·    Custom-Programmed iPad and Kiosk Touch Screen Interactive Applications

·    Touch Screen Surveys with Incentives, Contests/Giveaways

·    Bluetooth Beacon Systems Connecting Directly with Smart Devices