Trade Show Design

Trade Show Exhibit Design is an art and a science. Apple Rock offers our thoughts across a number of topics in exhibit design.

Creating the Perfect Look: 5 Critical Graphic Elements in Booth Design

September 13, 2017 - 3:02pm

A common mistake is to “slap logos on it” and be done. Use these 5 key design elements to create a custom display that extends your brand perfectly. Use your inner artist and thrive on the show...

Create A Winning Trade Show Program Timeline: Month by Month Timetables for Success

September 6, 2017 - 11:24am

Exhibiting in trade shows is time consuming and potentially confusing, especially if you don’t know where to start or what to plan for. Follow this sample timeline and fill in your dates based on...

Why We Love This Island Display (and you should too!)

August 31, 2017 - 10:24am

An effectively designed island exhibit can provide a visually stunning and effective trade show presence that elevates any event marketing game to new heights. Let’s examine this custom island...

Best Practices for Trade Show Booth and Exhibit Graphic Design

August 17, 2017 - 9:22am

Integrating marketing assets into your trade show display design can be tricky. Learn best practices for growing your beautiful brand on the trade show floor and making the booth design process...

How To Create A Themed Display Without Being Cliche'

July 9, 2017 - 11:40am

Trade show attendees are bombarded with hundreds of display booths, intrusive marketing messages and loud stimuli. The difficulty for any exhibitor comes from finding balance between conveying your...

How Procrastination Shatters Your Trade Show Budget

June 7, 2017 - 4:27pm

A successful trade show display booth built on a tight budget inherently depends on not rushing the process, or worse, missing deadlines that cause a cascade of costs to balloon your budget in a...

Apple Rock Wins 4 Hermes Creative Awards

April 17, 2017 - 11:37am

Apple Rock has again been awarded prestigious Platinum, Gold and Honorable Mention 2017 Hermes Creative Awards for excellence in trade show exhibits. View photos of the winning displays here...

Apple Rock Wins 5 MarCom Awards

March 1, 2017 - 11:00am

Congratulations to the Apple Rock team yet again as they walked away with 5 more prestigious MarCom Awards, including a Platinum Award (highest honor), two Gold statuettes and two honorable mentions.

Common Questions About Color in Trade Shows

February 20, 2017 - 8:55am

Jonathan Hackler, Apple Rock’s VP for Creative, brings exhibit booths to life by balancing color with other considerations. In this interview he shares some examples of how he addressing each client’...

Design, Build, Innovate - The Apple Rock Process

January 26, 2017 - 10:50am

What is the Apple Rock Process? “Our goal is to have long term relationships with our clients. We help you understand and balance the cost of display ownership, show services and production to...

Double Deck Trade Show Booth Trends in 2017

December 21, 2016 - 2:31pm

You rented that trade show space, including the vertical space above you. Why not use it? One of the hottest trade show trends heading into 2017 is the two-story or double-decker display. And...

Illuminating Your Brand Off The Trade Show Floor, Too!

August 23, 2016 - 3:33pm

Eye-catching backlit light boxes are not limited to your trade show display! Incorporating a creative use of back lighting into your corporate and retail spaces leaves a powerful and memorable brand...

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Trade Show Design