WiFi & The Trade Show Environment

written by Dominique Ford

Have you ever been sitting at a coffee shop using their WiFi that suddenly stopped working? You were probably trying to send an important email before you left and the connection was slower than a turtle in a race. The likely culprit for this decrease in speed is the number of people on the network. Kind of like calling a number you dial every day but today you got the dreaded message, “Your call cannot be completed at this time.”


Now, take these scenarios and apply them to your experience at a trade show. What is your plan for internet at your next show? What are your internet needs? Do you need to transmit secure data or not? With all the options available, sometimes it’s hard to choose. We’re going to show you the options available to you. And let you decide.


Options:

  • Wireless mobile hotspot from a major cellular carrier (via smartphone or MiFi).
  • Venue’s in-house WiFi.
  • Rental WiFi system from one of the many internet-based companies.
  • Venue’s hardwired internet.

Pros:

  • WiFi is typically less expensive.
  • WiFi is mobile.
  • WiFi can connect multiple devices at the same time.
  • A hardwired line guarantees continuous internet access.

Cons:

  • The venue’s WiFi is likely unreliable or slow due to multiple users and devices operating from the same signal
  • WiFi can have limited connectivity and no security
  • Personal Mifi devices may be blocked by show management.
  • Must be no more than 60 feet from venue’s WiFi access point to maintain a steady and strong signal.
  • A hardwired line must be run from the access point to your exhibit and devices and there are cords that run under the flooring for your display.

Depending on your internet needs, a hardwired line is the best choice for a trade show as the stream of internet access is maintained throughout the show and is secure. Though there are times when WiFi is required for devices such as tablets.

If you have additional questions, feel free to talk to an Apple Rock consultant today to help you explore your options.