Imagine if you received an invitation to an exclusive party where you would be treated to delicious food and drinks and possibly even exciting entertainment. It might even give you a much needed break from the trade show you are attending. You would want to go, wouldn’t you?
These are called hospitality suites. They take place in a meeting room or suite in a hotel in or near the convention center, and they provide an opportunity for exhibitors to have more face-to-face time with their current and prospective customers. A hospitality suite provides a comfortable, relaxed environment to get to know important clients and prospects. Those who arrive at your hospitality suite feel like they are being treated as VIPs, and it allows for you to build a personal rapport with them. With the relaxed setting, it encourages longer meetings and conversations, as well as additional sales opportunities.
Although a hospitality suite may add dollars to your budget, if properly planned and executed, it can maximize your trade show experience, sales, and results.