Trade Show Booth Configurations

When you select your space for a trade show, you make your pick depending on the dimensions of the space – the depth by the width.  You should also be aware of the configuration of your space.  Knowing whether you have one side or two sides open to an aisle can certainly change how you will approach your booth design for the event.

An in-line trade show display consists of one or more standard 10’ x 10’ spaces arranged in a straight line with only one side exposed to the aisle.  Since you know the entrance to your space, you will want to make sure you do not block out any of the attendees by putting a table up front.  You will want to keep it open and inviting.

A corner booth is the same as an in-line except that it is exposed on two sides.  This space is preferred over an in-line because while you still have the same square footage, you have two places for entry into your space.

A peninsula display has three sides exposed to an aisle, giving you even more exposure to those passing by.

An island display for trade shows is open on all four sides.  Sometimes spaces come as islands and sometimes you can buy all of the units in the area to form an island.

Every configuration has its place on the show floor.  Although an island may sound really appealing to you due to being open on all sides, you must be sure to design your space accordingly so that you can properly greet the attendees as they enter your space through any of the entrances.  Consider your goals and objectives, as well as space needs, when determining your booth size and configuration.