Are you looking for a new way to showcase your brand? Do you want to wow guests at the next trade show, general session or meeting? Do you want to employ a unique high-impact marketing tool that will create lasting memories for your audience members?
Here at Apple Rock, we are always searching for new and exciting ways to creatively express the brands we represent, and pioneering new ways to grab the attention of potential customers.
Projection Mapping is also known as video mapping and spatial augmented reality. This simple process uses projectors to redirect light turning common objects or surfaces into interactive 2D or 3D displays. The end result adds a fully customizable “wow” factor to your exhibit that will help raise brand awareness and generate more qualified leads at your next trade show. Projection mapping is becoming more widely used and affordable. It can be used in a variety of different ways from general sessions and meetings, to the trade show floor and even outside of the venue. It can turn almost any surface into a dynamic video display.
Projection mapping allows you to transform stage sets, walls, whole rooms or even entire buildings into fluid environments of colorful movement and graphics. This cutting edge technology amazes attendees, making your company’s event or exhibit a memorable experience for all. We recently did a general session in Las Vegas. Projection mapping technology allowed us to create a different stage look for each individual speaker. There were no heavy props to move after each speaker, simply buttons to push for instant, impactful changes. Projection mapping can also be added to any trade show display to update your brand and draw in a crowd.
If you want to see what projection mapping can do up close, join us at our upcoming Technology Open House on September 24, 2014 from 10am-4pm.