by Dominique Ford
Customer loyalty seems hard to come by lately. I bet you have amassed a large number of customer loyalty cards from companies like CVS to AutoZone. Which ones keep you coming back and which ones don’t? Do you know why?
The Loyalty Factor.
Merriam-Webster defines loyal as to be unswerving in allegiance and faithful. Your customers enjoy knowing they’re going to get exactly what they paid for with your company. One of the reasons customers become loyal is the pleasure they take in being familiar with a person, whether it be a sales person or the owner, or a company that has treated them well. Their joy is an incentive for them to continue purchasing products from you.
Be the Frontrunner.
Keeping your company’s brand at the forefront of a customer’s mind is key to acquiring and retaining loyal customers. Remember to contact them at times other than when you’re selling to them. Sending thank you cards, holiday cards and business anniversary or customer appreciation cards are an excellent way to remind them that you care.
Referrals Equal ROI.
Personal referrals are the best way to get new customers. If customers like you, they’ll tell someone. When you get a referral, you don’t have to work as hard to sell because it’s already been done for you. You’ll be doing more of an educational and informational demonstration of your products. Sometimes the referrals come from within the same company, such as a different division. A focus on serving your current customers with complete satisfaction ensures a trustworthy brand and referrals that turn into business.
Customers are king at Apple Rock. Our client's ideas and visions push us to be innovative, which in turn allows us to grow. That is why we offer them rewards each time they come back, plus the benefit of excellent customer service and true partnership! Join the Apple Rock family and learn why.