“Heaven is under our feet as well as over our heads.” – Henry David Thoreau.
OK, I admit that Mr. Thoreau was probably not talking about trade show display booth flooring when he uttered those words. Regardless, it certainly applies when discussing the oft-neglected powerful and functional impact of flooring in the trade show world.
New flooring materials, printing capabilities and design trends have opened up an incredible array of flooring variations that can make a huge impact. The options can be overwhelming but when dreaming about that perfect display or branded environment imagine how these flooring types might be used for making that first impression, guiding traffic flow and enhancing your brand. These floors can even reduce the strain of long hours on your feet.
Apple Rock flooring options and styles can include:
- Artificial Grass/Turf
- Weather-proof outdoor flooring
- Padding for ultimate comfort
- Raised flooring with risers and elevated areas
- Eco-friendly made from sustainable materials
- Printed, branded flooring with logos and art
- 3D Mapping, Imagery and Video Projection directly onto the floor
- Designs continued from the floor into the walls
The Apple Rock designers can truly make your booth a 360° sensory experience when they unleash the potential of flooring. It can be used to create truly stunning visual impact and push the wow factor to a new level. Guide your visitors with in-floor visual clues, create a tactile experience with turf or metal, and create immersive branded environments with flooring that accentuates and expands your brand color and art.
Often called the "5th Wall", the floor of your branded environments and booths can set you apart from the competition and is often forgotten when planning a display space.
“Clients are often reluctant to invest in flooring, but during the design phase I stress how the effective use of carpet or laminates can make a big impact on an exhibit space. Adding a bright color underfoot can be a huge eye-catching element." - Apple Rock Trade Show Designer Jonathan Hackler
When considering your display design do not neglect what's under your feet. Changing the flooring of your existing display can also be a cost-effective way of repurposing your existing display. A flooring color and material change can make a dramatic visual difference
Schedule a free consulation with an Apple Rock Sales Expert and stride confidently into the world of flooring. We understand that your display floor is not merely something to walk on.