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Sennebogen

Apple Rock Case Study

Sennebogen: A Case Study

Apple Rock was tasked with designing and building a large, high end display to showcase Sennebogen’s brand and machinery products, while keeping it customer-centric and engaging to entice potential clients.

Keypoints

  • Increase brand presence in N.A. as premiere brand for construction/tree and lumber industries showcasing the durable and cost-efficient machinery
  • Incorporate high end interactivity on multiple levels
  • Create customer focused environment while showcasing large construction equipment

 

Sennebogen is one of the leading global manufacturers of machines in the material handling and crane technology

 

The Challenge

Create customer engagement on multiple levels, including soft seating conversation areas; one on one educational counter with I-pads and hospitality; a private meeting room and two, larger than life centerpieces of construction equipment. It needed to have all of those features yet feel high end, soft and very approachable, while telling the Sennebogen story and culture. It also had to be designed to be reconfigurable to 60 x 60 and 40 x 40.

 

Sennebogen Trade Show Display

Sennebogen Trade Show Display

 

The Solution

Apple Rock worked with Sennebogen’s director of marketing to bring his vision of a customer-centric experience with bold branding into the space; a space that would showcase the machinery, the durability and sustainability of the equipment and focus on the expert service teams. To make the vision a reality, the following custom exhibit features were incorporated:

  1. 50’ x 50’ x 8’ Bold hanging sign with a rental 16’ diameter x 4’ tall center hanging sign.
  2. 10’ x 6’ LED video display tile presentation mounted on the center hanging sign with Sennebogen corporate video
  3. Large curved reception counter with green LED down-lighting to pull the logo color
  4. Four large soft seating areas with white curved sectionals and round coffee tables with charging stations
  5. Three, high end meeting tables with charging stations and white swivel chairs
  6. A central, curved, four-counter area with tablet stations for one-on-one educational walk throughs of equipment options
  7. Center storage unit h. Private meeting room with large, bold, backlit graphics and branding
  8. Soft, curved design of the exhibit, and very customized while still projects-strong with a durable image Results Sennebogen has utilized this display at multiple shows and increased the length of customer engagement time with sales staff, using the multiple meeting areas.

 

Results

Sennebogen has utilized this display at multiple shows and increased the length of customer engagement time with sales staff, using the multiple meeting areas.