The experience in the booth was electric and everyone who came in felt that charge. There was more engagement and foot traffic in their space than the client had ever seen on a show floor in years past.
Apple Rock was able to partner with ITG to create an exhibit that both strengthened and highlighted the brand while providing the framework for them to further prove they are a titan in their industry. The open floorplan and café-style social areas allowed for casual meetings among clients and colleagues and truly made the work feel like a party.
The open bar and live DJ drove traffic and provided the client with the “magnet” for participants they had previously been missing. With photo opportunities, giveaways, and fun activities like karaoke, corn hole, and branded race car simulators, the space was alive with energy. ITG Brands was the place to be on the show floor!