Verizon Branded Environment

Apple Rock Case Study 

Retail Fixture Fabrication and Install

Branded Retail Space Design and Construction for Verizon

Apple Rock was selected to design, build and install multiple turnkey “Fixture Packages” into Verizon Premium Retailer locations throughout the United States. This 200+ store retail branded environment project started in the Fall of 2014 with another 100 branded spaces planned for 2017. 

As an approved Verizon “Fixture Manufacturer,” Apple Rock can efficiently and economically produce any number of quality fixtures, furniture, kiosks, displays and aesthetic features to fit any size space or environment. 

Verizon Branded Retail Environment

The Apple Rock Difference

Our customers rely on us to consistently provide: 

  • Top-notch customer service and attention to detail, making the design, fabrication, shipping and installation of branded environments easy for the client
  • On-time and on-budget project management, regardless of the number of retail locations

As a reliable and involved partner, Apple Rock improves each store’s “look” with high-quality and long-lasting fixtures while lowering the overall transport, installation and maintenance costs.

“Apple Rock has stepped in to be the innovative and reliable fixture provider that we need. They provide consistently high quality fixtures and retail components, coupled with top-notch delivery and fast installation which saves us time, money and headaches. All of our Verizon stores look amazing and our customers notice the difference.”

– Rich Balot, A Wireless, Verizon National Authorized Retailer

Verizon Interactive Product Display Counter

Retail Location: A Wireless

A Wireless was founded as a partnership by Richard and David Balot in October 1996 in Wilson, North Carolina, incorporated as ABC Phones of North Carolina, Inc. in 1999. A Wireless is an exclusive National Authorized Retailer for Verizon Wireless. A Wireless is a privately-held company headquartered in Greenville, North Carolina. They currently employ over 5,500 people at over 1100 locations in over 45 states.

Verizon Hanging Structure over Checkout Area

Branded Space Challenges for Multiple Locations

With an ever-expanding network of over 1000 retail locations, A Wireless needed to establish a new relationship with a Verizon-approved fixture and environment builder that could efficiently and effectively refresh and expand the look of multiple retail locations across the country. There were many different store layouts and design requirements. Innovation, quality fabrication, durable fixtures, consistent aesthetics and fast, expert installs were required. In the end, the client wanted a superior, encompassing vendor experience with responsive customer service, a clear communication structure and turnkey solutions for any retail situation.

The Solution

Apple Rock immediately established a partnership-style relationship with the Verizon Retailers, creating a one-touch contact structure that made managing the “Retail Fixture Packages” for numerous locations painless and streamlined. The dedicated Apple Rock Project Manager oversees each individual store project, letting A Wireless focus on the core aspects of their business. This positive relationship allows for true collaboration and trust, creating turnkey solutions that can be adapted to any floorplan or location.

Because Apple Rock is a Retail Fixture Manufacturer, consistent branding and store fixture appearance is maintained across all stores, whether the branded space is a new store or is an existing store being refreshed with the new look. Shipping, transportation and install complications and costs are greatly reduced as the expert Apple Rock efficiency systems are established.

Retail Features

  • 3D Logo Lettering
  • Overhead Lighting
  • Accent Fixtures
  • Accent Lighting
  • Large Lighting Features
  • Computer Stations and Desks
  • Display Cases and Kiosks
  • Slat Walls
  • Listening Stations
  • Flooring
  • LED TV’s and Video Walls
  • Custom Wall Graphics and Hanging Signs
  • Lightboxes with graphics
  • Storage Areas
  • Reception-style desk area with underlighting and downlighting

The Results

A Wireless and other Verizon Retailers continue to grow and expand and succeed, with each new store receiving the full Apple Rock Fixture Package treatment. A Wireless can rest easy, knowing that consistent branding, quality craftsmanship, and expert project management will continue with every location. The partnership relationship continues to grow as 100’s of new store openings and existing store refreshes are scheduled.

Are you looking for a true relationship with a Retail Fixture Manufacturer? Over 30+ years in the industry have given Apple Rock the knowledge and systems to easily expand your “look” into multiple locations. Contact Us for more information and a free consultation.