WHAT MAKES UP EVENT ROI?

Important

Promotional Impact at the Show.
     Impressions - Cost of equivalent impressions through other media

Growing

Cost Savings.
     Cost of equivalent independent meetings and Sales Calls

Manageable

Customer Relationship Management
     Percentage of Customers reachable at show
     Revenue retention value

Measurable

Revenue Generated.
     Lead to Sales

The 21st Annual Piedmont Triad Business Showcase was a great success! Our preliminary calculations indicate that over 2,000 business professionals toured the showcase and participated in the various seminars, luncheons and events hosted by the Chamber. It was a true Chamber of Commerce day! Eric, thank you and Melissa and the entire Apple Rock Team for your participation and continued support as an exhibitor and sponsor of our Biscuits & Business Before Hours. Each year your team’s creativity and hard work reflect their dedication to making the Chamber and the show the very best. Let’s start planning your participation and Apple Rock’s Team’s increased visibility for 2009…

Chamber of Commerce