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Check out our latest blogs, designed to help you maneuver the many facets of tradeshow and event planning!

(Newest blogs always stay on top, but scroll through our 35 years of expert advice or search by topic.)

The Designer's Toolbox - Entry 03: A Gray Area

February 29, 2024 - 1:11pm
Ready for a much needed conversation. A topic that most think is very straight forward, but actually has quite a few variables to achieve the best outcome. Let’s talk COLOR in the large format...

The Value of Custom Builds for Trade Show Exhibitions

February 12, 2024 - 3:22pm
When it comes to trade shows, standing out is not just an option—it's a necessity! Learn more about the world of custom trade show exhibits; they are strategic tools that can elevate your brand...

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5 sensible goals for sustainable exhibits

September 25, 2013 - 5:08pm
Apple Rock is a funny name for an exhibit house. In fact, the name comes from a scenic area of the Catskill Mountains that inspired CEO Eric Burg. Given his love of natural environments, it’s no...

Corporate Event Logistics

September 19, 2013 - 12:14pm
Event planning is an intricate but simple process. The most difficult part is the logistics, ensuring all the bases are covered. A few months ago, we opened up the discussion of corporate event...

The Future of Badge Scanning

September 17, 2013 - 9:44am
For years, badge scanners have been the default method of lead collection at trade shows. Show badges feature barcodes, QR codes, or other methods that enable exhibitors to scan capture the contact...

Event Marketing Success

September 11, 2013 - 4:32pm
Have you ever attended an event that you thought was going to be small and the amount of people that attended far exceeded your expectations? What do you think made that event successful in regard to...
Vecoplan's 2013 NAID VecoDome

Planning Outdoor Events

August 20, 2013 - 3:00pm
Summer is finally winding down. The heat will soon dwindle into cool breezes and the bugs will relocate for the fall season. Now is a great time to have an outdoor event featuring your brand!

Trade Show Furniture,The Afterthought

August 8, 2013 - 2:17pm
OK. The design is done. Your trade show booth is being built. Custom Flooring – check. Lighting – check. What have you forgotten? Oh yeah, furniture for your booth. Why should furniture be on your...