Make your list, check it twice.
No, this is not a line from a holiday carol, but some advice for new and seasoned exhibitors alike. How many times have you gone to a show and realized that the light cords hanging off of the back of your display just won’t quite reach the power strip and you have no extension cords on hand? Have you tried to open the doors to the sleek new counter you purchased (in which to store those fabulous promotional items) only to realize you forgot the keys?
These sound like trivial matters, right? Not so much when you are at the premier event for your industry and you are the one tasked with installing the perfect booth, hours before the show opens and president of your company shows up. Detail matters – and so does proper planning.
Make a list prior to each show of all of your booth needs, large and small. Make sure it includes graphics, lighting, casing, and flooring. Make note of extension cords, minor replacement hardware and extra items that may be needed (magnetic struts, Velcro, light clips, light bulbs), and important items such as shipping labels, set up instructions, and counter keys. A little pre-planning goes a long way in alleviating stress on the show floor.
Make your list, check it twice.