July 23rd, 2009
When you participate in a trade show, many types of people with different objectives will attend your booth. One of the most challenging aspects of running an exhibit and making sales afterwards involves the qualification of prospects. Measuring the likelihood that a random lead will result in a purchase is important because your sales team does not have an infinite amount of time to do their job. Your sales people have a limited amount of time to follow up on leads and wasting their day on a dead-end lead will squander your company's money.... http://www.applerock.com/ReadyDesk/ReadyDesk/ar_viewarticle.asp?CID=&KID=19