Outdoor Event Marketing Checklist

Spring is here and the weather is warming up. It is time to kick your outdoor event schedule into high gear?  Make sure you plan appropriately – both your visibility from afar and up close matter. Here are a few tips to consider when planning for your outdoor events:

  1. When considering using flags, tents, table throws, banners, etc. - talk with your event expert about what is appropriate for outdoor use and how to keep them from becoming lost in the wind.  There are many options for outdoor/weather friendly displays, or a variety of elements you can add to existing materials to aid in the stability. Ask about ground stakes and/or sand bags as an option for new or existing stands. Some even have base options that can be filled with water, which is much easier to transport to and from your events.
  2. If you have a double sided print on your flags or banners – do you have a light blocker so you are not seeing the image in reverse?  Also, make sure it has air vents so that when that little breeze or that gust comes along you do not lose your investment in the wind.
  3. Maximize your tent space and logo exposure! There are many options for your tents – like peaks to extend your logo higher, built in wall for a more private setting (also a great place to print your graphics), do you need counter space inside your tent. All these options serve a purpose, so tell your consultant what you want to accomplish within your tent and build it to ensure you are utilizing all its marketing and functional potential.
  4. Table room only? Dress the table with a custom logo throw, and don’t forget those clips to secure it.
  5. Don’t try to hand out printed literature at an outdoor event. Preload your corporate catalogue or presentation on a USB to hand out.  USBs come in all kinds or shapes and sizes, including wristbands to ensure your prospects walk away with your information.
  6. Last but not least make sure your staff is dressed appropriately. Most outdoor events call for a nice corporate photo shirt and a pair of khakis. A consistent presentation, right down to what your staff is wearing can make a lasting impression.

Now that you and your display are dressed and ready to go – ask yourself “Why am I hosting/exhibiting at this event and what can I expect to gain it?” ROI is the all important factor we need to quantify for our events.  Your exhibit consultant can help you develop a strategic plan to measure the results of the event, and determine if it is a right fit for you. Without a plan, you might find yourself all dressed up with nowhere to go.