Intersolar & Semi-Con West 2011 - Trends in Exhibit Design

The Apple Rock team has just returned from Intersolar & Semi-con West 2011 in San Francisco! Apple Rock had three clients at the show. Two were exhibiting in the Intersolar Show & one was in the south hall at Semi-con West. For those of you who have never been to this show… It’s huge! Both Mascone North & South were full of Energy related exhibits. All three floors of the Mascone West have exhibits specifically focused around Solar Energy!

We're always still amazed to how many different industries make up a tradeshow!  Walking the entire show, one can see everything from technology companies, manufacturing companies, and large power supply organizations, all under one roof.

We spoke with industry colleagues that have exhibited on the show floor in prior years, and they all felt this show was doing well, but there was a noticeable downsizing of the size of the exhibit space. This year the obvious trend at the show was light weight extrusion & fabric. More and more, companies are moving to modular exhibits, with fewer custom fabricated exhibits. One interesting trend to note is the usage of height with extrusion coming from the floor, and hanging signage inside the exhibit with fabric versus the traditional hanging sign that you normally see coming from the ceiling. There were some pretty creative & impressive shapes using tension fabric hanging signs versus the usual circle & squares!

It's always nice to get back to where the rubber hits the road when it comes to exhibiting and see the Apple Rock customers very happy with our turn key trade show services at the show!