“How can our brand and message stand out?”
Marketing professionals ask themselves this question as they work to showcase their company through a variety of marketing events, spaces, and initiatives. On the trade show floor, exhibits are designed to create a “wow” factor, and it works! One of the ways exhibitors stop attendees in their tracks is through illuminated graphics. In a sea of unlit or front lit graphics, a bright, fully backlit graphic will garner attention. Partner the lighting with a powerful message, and people will notice.
With light boxes successfully and powerfully communicating on the trade show floor, it’s no surprise that light boxes are also making their way into corporate and retail spaces, as well. There are several benefits for incorporating it into your spaces, too.
Most graphics, artwork, and imagery you see is flat and one dimensional. A light box adds depth and dimension, which automatically draws the eye.
Instead of using generic images in your lobby or conference room, take advantage of these illuminated spaces by showing off pictures of your accomplishments, images of your latest products, or clear and bold brand statements. These will make your space not only more personalized, but also more memorable.
Graphics within light boxes are so easy to change out that you can update your messaging easily and inexpensively while also maintaining a bright 3D look. With ever-changing graphics, your guests will constantly find your space visually appealing and interesting.
Light boxes can be affixed to walls, and they can also be free standing fixtures. Just like on the trade show floor, they do not need to be permanent fixtures, allowing you the utmost flexibility to adjust and change your layout with the most up-to-date brand standards and messaging.
Take a note out of the trade show playbook by utilizing eye catching light boxes to make your brand and message stand out to your prospects, customers, and staff in your corporate and retail spaces. With beautiful photography, meaningful product images, and concise messaging, your brand will be illuminated clearly and effectively for all to see.
Alison James, Event Marketer & Brand Enthusiast
Alison has been with Apple Rock for 12 years. She is not only an industry expert, but also an experienced brand ambassador for all her clients. When she is not working hard for her clients she is enjoying the thrills of parenthood, along with her husband, to their son.